Competitive Research

Competitive research in SEO means, in a nutshell, stealing your competitors rankings and traffic. Well, not exactly stealing. But it does involve reverse-engineering what's working for your competitors, and using that information to your advantage.

Competitive research typically follows a few common lines of inquiry: keyword research, content, and backlink research. There are many tools and methods to help you with this process, and we've listed some of our top resources here. And if you're not sure where to start when it comes to defining your competitors, check out the True Competitor feature in Moz Pro and start building your competitive strategy.

In addition, we've listed our most recent blog posts on competitive research for SEO below.

How to Do a Competitor Analysis for SEO : A terrific introduction to SEO competitive analysis with a free template to copy for your own campaigns.

How to Beat Your Competitor's Rankings with More Comprehensive Content : You know what your competition ranks for, but do you know how to beat it? In this video, Rand Fishkin shows you such a technique.

How to Use Keyword Explorer to Identify Competitive Keyword Opportunities : Time to get tactical with competitive keyword research. Hayley Sherman show you how to use Moz's Keyword Explorer to find competitor keywords.

Which of My Competitor's Keywords Should I Target? : Should you try to target all your competitor's keywords? Probably not. Rand Fishkin shows you the smart keywords to target.

How to Perform a Basic Local Business Competitive Audit : Competitive analysis for local seo is a whole new ballgame! In this case study, local SEO expert Miriam Ellis dissects why one business may rank above another.

Most Recent Articles on Competitive Research

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Competitive Advantage in a Commoditized Industry
Heather Physioc

Competitive Advantage in a Commoditized Industry

In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You’ll discover how to identify unique st...