Vezeeta is a single point of care for digital outpatient services, that offers convenient, and unparalleled experiences to patients, through three key outpatient touchpoints – Doctors’ Consultations, Pharmacy, and Diagnostics primarily Lab Sample Collection.

Vezeeta offers a seamless digital platform to help over 10 million patients search, choose, and book their healthcare providers based on real patient reviews and ratings, live doctors’ scheduling, location, fees, and health insurance providers, from a network of over 50,000 top-rated doctors across 43 specialties.

Using the app, patients can schedule appointments for in-clinic, virtual or at-home consultations. Patients can also book a lab sample collection in less than two hours, order their medications, and schedule home deliveries in 45-mins using the pharmacy solution.

The Objective

While Vezeeta wanted to focus on acquiring new customers, it was also, at the same time, very keen on retaining the existing customers. The digital healthcare brand votes user engagement and retention as extremely important factors for the business. For them, customer retention is a big competitive advantage since that’s where factors like customer experience, loyalty, etc. come into the picture. Hence, Vezeeta wanted to focus on the reactivation of the existing customers.

The Solution

Vezeeta was clear in terms of its objectives and was focused on what it wanted to achieve with WebEngage. The customer success manager at WebEngage connected with the team at Vezeeta. After carefully considering Vezeeta’s requirements and objectives, the CSM at WebEngage suggested that Vezeeta’s team launch push notification campaigns.
They hence designed various journeys on the WebEngage dashboard. Some of them are:

• New-user install journey
• Product booking confirmation journey
• Product repeat booking journey

The Outcome

Leveraging WebEngage turned out to be very fruitful for Vezeeta. With WebEngage, the digital healthcare brand could attain

• 47% upliftment in the pharmacy orders and cross-pollination of appointment bookers
• Transform the patient/ doctor experience from a heavily offline one to a fully advanced and digital experience
• Simplify patient access to the best treatment and remind them of appointments and monthly medications
• Customized user engagement that builds stronger relationships with the brand

The post Vezeeta achieves 47% upliftment in the pharmacy orders with WebEngage appeared first on Webengage.

The Objective

Being a health-tech brand, the main objective of Tabiyat.pk was to reduce the cart abandonment rate by maintaining proper omnichannel engagement and henceforth boost engagement on the app and retain users.

The Solution

Once enrolled in the program, the team at WebEngage discussed with the team at Tabiyat.pk, their objectives, current state of business, and the business operations. WebEngage first helped Tabiyat.pk understand user behavior – read cohorts on repeat purchases, analyze funnels, retention rates, among other metrics. They then came up with a step-by-step plan to design the respective journeys on the WebEngage dashboard. The major channels that Tabiyat.pk opted to leverage are:

• Push Notifications
• Emails

How WebEngage Startup Program power Tabiyat’s mission?

The WebEngage Startup Program (WSP) which is a six-month cohort-based setup helped Tabiyat.pk deliver memorable customer experiences and earn the customer’s interest, loyalty, and commitment. From day 1, the team at WebEngage helped the team at Tabiyat.pk track relevant metrics for their business and focus on Customer Lifetime Value (CLV). The WSP helped the health-tech brand set up a series of triggered and automated campaigns that convert well and customer engagement across multiple channels and touchpoints. The masterclasses by industry experts, always available account managers, engagement experts, and the support team handheld the team at Tabiyat.pk to achieve its mission.

The Result

The omnichannel communication with the users helped Tabiyat.pk gain quite impactful results. They were able to achieve:

• 25% Cart abandonment recovery rate
• 18% Push notifications click-through rate

The post Tabiyat.pk achieves up to 25% cart abandonment recovery rate with WebEngage appeared first on Webengage.