• Power up to 1/3rd of conversions with intelligent email campaigns!
• Get industry-leading open rates and engagement for your emails!
• Boost ROI by 2x!

In this Masterclass, Chase Dimond, partner at Boundless Labs – a top E-commerce email marketing agency, shares proven techniques to create engaging email experiences that stimulate business growth for E-commerce companies.

In this session you will learn:

• Fix the Essentials: Make sure your email lands in the inbox and does its job well.
• Get Smart with Customer Data and Segments: Create powerful and intelligent email campaigns that deliver crackling results.
• Create One-to-one Intelligent Email Campaigns: Design seamless email experiences and create campaigns that delight the customers.
• Test, Optimize, and Measure: Boost open rates and engagement.

The post Click, Open! The Art Of E-Commerce Hyper-growth With Email Marketing: A Masterclass ft. Chase Dimond appeared first on Webengage.

With the advent of new technologies and enhanced data capabilities, the new era of email marketing has become more sophisticated, interactive, and powerful. It’s time for marketers to deepen their efforts in this channel to create remarkable customer experiences and drive tangible business results.

In this session, you will learn:

1. How has the pandemic impacted email marketing? Why will this new era of Email marketing continue to play a vital role?

2. What do you need to do to get your email marketing right? 

•  Moving from bulk emails to highly contextual email campaigns 
•  Resolving email delivery issues and getting it right 
•  Understanding the revenue impact of your email campaigns 

3. What are the critical email trends and techniques that can give your marketing campaigns an edge in 2022?

4. How are leading brands approaching email marketing, and what can you learn from them?

Short on time? Here’s your cheat sheet to run a successful email marketing campaign:

The post Click, Open! The New Era of Email Marketing appeared first on Webengage.

COVID-19 has fast-tracked the adoption of digital products and services at an incredibly rapid rate. For BFSI, the digital-transformation timeline has gone down from 10 years down to less than one year!

In this webinar, we will talk about how humanity’s greatest healthcare crisis has triggered a digital revolution for the BFSI industry and what it means to create delightful online experiences in the financial space.

We have put together a stellar panel comprising the leading voices to digitize finance in India.

Moderator:

• Deepak Oram – Head, Martech & Automation at HDFC Bank

Panelists:

• Darshana Shah – Senior VP – Marketing and Digital, Aditya Birla Health Insurance Company Limited
• Prabhakar Tiwari – CMO, Angel Broking
• Monica Jasuja – Head of Product Management – Mobile Financial Solutions, Comviva
• Sonia Notani – CMO, IndiaFirst Life
• Pradeep Nidamarthi – VP & Head of Digital Investments, SBI Mutual Fund

Join us to take a deep dive into the current state of the BFSI sector in India and know why digital transformation is accelerating. Also, understand the shift from offline to online and the challenges that lie ahead in the process.

The post Understanding The Acceleration Of Digital Transformation In BFSI appeared first on Webengage.

Back in December 2019, news broke out of a mysterious new virus originating from China that was wreaking havoc all over the city of Wuhan. Little did anyone know that the planet was heading towards the worst pandemic recorded in human history.

COVID-19, as we have all come to know today, has affected consumers and businesses monumentally. Entire countries have entered into lockdown, and human activity has come to a virtual standstill to arrest the spread of the Coronavirus.

No precedent exists in such a situation that can help normalize what people and businesses are experiencing as a result. The natural order of demand and supply has been affected. Consumer behavior has changed massively, and recessionary trends are starting to register the world over.

As the world comes to terms with a ‘New World Order,’ where social distancing and masks are pre-requisites to a healthy life, we try to analyze the impact of these changes on business and growth.

We have put together a panel of experts from the Pakistan region comprising of business owners & marketing leaders to discuss:

• The impact of COVID19 on business and consumer marketing,
• The evolution of marketing strategy & user engagement
• The importance of user retention at such a time
• The rise of new and unique communication themes post COVID19
• Designing an effective strategy to counter the immediate and long-term impact of COVID19

Check out the video for a profoundly insightful discussion moderated by regional expert Imtiaz Mohammad (CEO, OrangeFox).

The post Decoding The New Normal Of Consumer Marketing In A Post-COVID World appeared first on Webengage.

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This regulation is a bold step towards giving back the power to consumers in the European Union (EU) region. They can now control how their personal information is collected as well as used, and deny the access to the data they don’t want to reveal.

Since WebEngage, as well as our clients, have a sizable customer base in the EU region, it was but natural for us to comply with the regulation without wasting a second. And here we are…GDPR-Ready!

Are your marketing efforts GDPR-Ready?

In this 30 minute webinar, we will cover the following:

• Brief introduction of GDPR
• Where does WebEngage fit in
• How WebEngage is GDPR-Compliant
• Fireside Chat on GDPR

The post How WebEngage is GDPR-Ready appeared first on Webengage.

Not only does hyper-personalization utilize behavioral and real-time data to create highly contextual communication but it also guarantees a relevant and highly customized experience for the customer.

Sounds interesting, right? But we haven’t even scratched the surface yet.

In this webinar, we will dig a lot deeper into WHY hyper-personalization is the future of marketing. Moreover, we’ll also explain HOW global brands like Netflix, Starbucks, etc. are using this technique to win the hearts of millions of their customers.

In this One-To-One Marketing webinar, you’ll learn:

• Why hyper-personalization > personalization?
• Why do you need hyper-personalization in today’s world?
• How Amazon, Starbucks, Netflix, Spotify, etc. use hyper-personalization?
• Why hyper-personalization is the future of marketing?

The post Enabling One-To-One Marketing With Hyper-Personalization appeared first on Webengage.

There are two types of marketers in this world:

• Type A Marketers who believe that Acquisition > Retention
• Type B Marketers who believe that Acquisition < Retention

Type A Marketers spend a large chunk of their marketing budget on acquiring new customers. However, they don’t pay much heed to building a relationship with them. Even though these marketers enjoy a short-term boost in their top line, they’re unable to extract enough ROI from a paid acquisition.

On the other hand, Type B Marketers give equal weight to acquisition and retention (and sometimes more weight to retention). They understand that keeping their existing customers happy and satisfied leads to long-term financial gains. As a result, they not only increase the Customer Lifetime Value (CLV) of their customers but also stay ahead of their competition.

This webinar is FOR Type A Marketers BY a Type B Marketer (i.e. WebEngage). It addresses why there is an urgent need for businesses to shift their focus to the art of retention marketing, and how WebEngage is the best suited to enable this shift.

The post Master the Art of Retention Marketing With WebEngage appeared first on Webengage.

What you don’t know is that you can set up Web Push Notifications as a channel of engagement with WebEngage. That too, without breaking a sweat. How? This webinar will address that.

The post Setting Up Web Push Notifications on WebEngage appeared first on Webengage.

Marketers around the world can’t get enough of it! However, many marketers are yet to get their hands dirty with web push. In this webinar, we’ll walk you through the nitty-gritty of a web push notification.

The post Here’s Everything You Need to Know About Web Push Notifications appeared first on Webengage.