Trigger communication for important business events with Relays

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Trigger communication for important business events with Relays

Problem Statement

Businesses often struggle to communicate important events such as product re-stocks, new content uploads, and more. Some undertake the manual effort to broadcast while some simply miss out.

Is there a way to address this issue? Well, yes!

WebEngage’s relays are business-triggered workflows, that once set-up, let you communicate with your users for their lifetime and educate them about aspects that matter to them the most.

For example, relays can be used to communicate new content launches to the platform for OTT players. You can also map this business event to be triggered for a specific audience based on

• user profile attribute such as interested in genre = comedy
• attribute of the event done by a user such as episode watched = horror

How to Get Started with Relays

Step 1: Create a set of business events relevant to your business
Step 2: Identify a business event to trigger the relay
Step 3: Identify your target audience and map the event to user profile attribute or event attribute to target and personalize your communication
Step 4: Set up the communication flow and hit publish

Also read: Vikatan, India’s leading regional media powerhouse, boosts its reader engagement using Relays

Some Use Cases You Can Implement

We have identified some use cases that can help you implement relays on your WebEngage account:

1. Update interested users about product re-stocks

Communicate product re-stock information for products your users are interested in and drive conversions.

2. Broadcast new content launches to users

Engage users with timely updates about new content launches based on their interests or watching history.

3. Boost conversions with price drop alerts

Trigger price drop alerts when a user views or adds the product to the cart and boost conversions.

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So, what are you waiting for?

Get started with Relays

Got questions? Please feel free to drop in a few lines at support@webengage.com or get in touch with your Customer Success Manager in case you have any further queries.

Happy Engaging!