Avoid over messaging your users by enabling Frequency Capping

Hey Reader,

We hope that our weekly tips have helped you fast-track your user engagement and retention goals. We are back with another Tip of the Week from EngageClass! We're sure you'll enjoy reading and implementing this one!

Avoid over messaging your users by enabling Frequency Capping

Problem Statement

One of the biggest challenges with user engagement is balancing the frequency of campaigns across multiple channels so that your messages neither come across as overwhelming nor do your users feel disengaged with your brand.

Bombarding your users with a lot of messages in a short period is not a good idea. Your users might not like receiving too many messages, even if you're their favorite brand.

So how can you ensure that you send the right number of messages?

We've got you covered! 🙂

You can use Frequency Capping on the WebEngage dashboard. Here's how it works👇

How to avoid over messaging your users by enabling Frequency Capping?

Frequency Capping is a powerful campaign management feature that allows you to control the number of messages a user receives within a day, week, and month.

This can be done via one channel or all channels combined. You can also define a time gap between the messages sent out to your users. You can do this for all campaigns sent through Push, SMS, Web Push, Email, and WhatsApp.

Here's how you can enable Frequency Capping on the WebEngage dashboard:

Step 1: Go to the Settings > Frequency Capping section on your WebEngage dashboard.

Step 2: Specify the upper limit of messages your users can receive in a day, week and month for each channel.

Step 3: Click Save.

Let's understand how Frequency Capping supports your user engagement efforts:

Frequency Capping helps you balance out the number of messages you send to your users

You can avoid over messaging your users. All you have to do is set the upper limit of messages a user can receive in a day, week and month on each channel.

You can also specify the minimum time gap between the delivery of consecutive messages to eliminate the possibility of unknowingly over messaging a user through multiple channels.

Frequency Capping helps you save marketing dollars

Let's say you regularly send out bulk messages to an audience of 10M+ users. In the case of Web push, In-app, and Push notifications, the cost might not matter. However, when it comes to channels like Email, SMS, and WhatsApp, it can cost you a lot as these channels are chargeable.

With Frequency Capping, you can specify the upper limit of messages that you send out from each channel. This way, you can save a significant amount you'd have otherwise incurred due to mass blast campaigns.

Frequency Capping helps you improve your user engagement

You might feel that all users should receive your promotional messages. While it's reasonable, the downside of this approach is that your users might get bothered by too many messages in a short period. There can be a possibility where your users might end up uninstalling your app or opt-out of your notifications.

It is highly recommended that you should send a maximum of 3-5 messages per week (excluding the transactional ones). For instance, if you start engaging your users from 8 AM, you can distribute your messages throughout the day with a time gap of 6-8 hours between each message.

If you are sending an important message, then you can always choose to ignore Frequency Capping and the time gap at Step 2 of campaign creation.

For example, a vital app update or breaking news that needs your users' immediate attention can be sent by disabling the Frequency Capping. Further, these messages will not be counted towards the upper limit defined for that day, week, or month.

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So, what are you waiting for?

Enable Frequency Capping Now

Got questions? Please feel free to drop in a few lines at support@webengage.com or get in touch with your Account Manager in case you have any further queries. 

Happy Engaging!