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CDP Beyond Buzzwords With David Raab

  • 05 Oct 2023 | 54 mins Podcast

Full video Podcast

Summary

In the 27th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, delves into the intricate world of Customer Data Platforms (CDPs) with David Raab, the Founder of the CDP Institute. Together, they demystify the complexities of CDPs, exploring topics ranging from data lakes and ethical challenges to impactful use cases.

Throughout the episode, Ankur and David unravel the misconceptions surrounding CDPs, clarifying the differences between CDPs, CRM, and DMP. They dissect the nuances of data lakes versus data warehouses, illuminating the audience on the architectural intricacies of CDPs within Martech stacks. The episode navigates the critical process of CDP selection, offering valuable insights for marketers and businesses.

Tune in as Ankur and David provide a comprehensive guide, bridging the gap between perception and reality in the realm of Customer Data Platforms.

About the Guest

Meet David Raab, the visionary founder of the CDP Institute and a marketing technology expert since 1987. As an independent consultant, he has guided major corporations in retail, insurance, healthcare, and technology. David's insights have graced top-tier publications and international conferences, making him a respected voice in the industry. A prolific writer, he's authored essential resources like the "Marketing Performance Measurement Toolkit" and the "Guide to Customer Data Platforms," demystifying complex concepts for businesses worldwide. With a knack for simplifying the intricate, David Raab continues to revolutionize the marketing landscape, shaping the future of customer data platforms.

David RaabFounder at CDP Institute

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