The Battle for Attention: Inside Zee Media's Retention Blueprint

Summary

In the 16th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, engages in a captivating conversation with Akshansh Yadav, Head of Products & Engineering, IDPL & DMCL (Zee Media). In the fiercely competitive media industry, where the race to capture consumers’ attention is relentless, the quest to deliver surprising and engaging content becomes paramount. However, amidst the clamor, there lies a more significant question: How are media brands harnessing the power of AI and original content to craft effective retention strategies and remain relevant in the ever-crowded landscape? Join us on this insightful episode as we delve into the intricacies of this topic, uncovering valuable insights and exploring the dynamic world of media retention. Don’t miss out on this thought-provoking discussion!