Search Results for “edtech” – Webengage

Leading Online Tutoring Platform TutorBin Sees A 25% Increase in User Retention Rate with WebEngage

prakhya — Thu, 28 Sep 2023 08:22:11 +0000

About TutorBin

TutorBin is a leading online tutoring platform that has created a robust ecosystem for students and tutors alike. The company operates with the mission to provide accessible and high-quality education to students worldwide. Through its innovative platform, TutorBin connects students with expert tutors, creating a collaborative and personalized learning environment.

One of the key USPs of TutorBin is its diverse and highly qualified tutor community. The company carefully selects tutors who possess in-depth knowledge and expertise in their respective subjects. These tutors undergo a rigorous screening process to ensure their competence and ability to effectively communicate complex concepts to students. TutorBin’s tutors are committed to delivering personalized attention and tailored learning experiences to meet the unique needs of each student.

Moreover, TutorBin distinguishes itself by offering flexible scheduling options. Recognizing that students have different schedules and time constraints, TutorBin allows for customized session timings, ensuring convenience and accessibility for learners worldwide. This flexibility enables students to fit tutoring sessions into their busy lives without compromising the quality of education they receive.

Another USP of TutorBin is its commitment to providing affordable tutoring services. The company believes that education should be accessible to all, regardless of financial constraints. TutorBin offers competitive pricing plans and flexible payment options, making high-quality tutoring more affordable and inclusive.

USPs:

Expert Tutor Community: TutorBin stands out with its diverse and highly qualified tutor community. The platform carefully selects tutors with in-depth subject knowledge and effective communication skills, ensuring students receive personalized attention and tailored learning experiences.
Interactive Learning Ecosystem: TutorBin’s user-friendly interface and collaborative tools create an interactive learning environment. Students can engage in real-time discussions, access study materials, and schedule one-on-one tutoring sessions, fostering active participation and effective knowledge exchange.
Flexibility and Affordability: TutorBin offers flexible scheduling options to accommodate students’ diverse schedules. This flexibility allows learners to fit tutoring sessions into their busy lives without compromising on the quality of education. Additionally, TutorBin provides affordable pricing plans and flexible payment options, making high-quality tutoring accessible to a wide range of students.

Key Features Used:

Journey designer: Split block

Split block helps you experiment with your automation, identify different paths for a user in the workflow, and find out the best-performing branch. Each Split block divides users into branches. On the WebEngage dashboard, you can segment users into a maximum of 5 and a minimum of 2 branches.

Website personalization – In-line

An in-line campaign (web personalization) enables you to create personalized experiences for your website for each user based on different custom events and user attributes.

TutorBin also used:

Nunjucks
Segmentation: For displaying category-specific banners for subjects per user

TutorBin & WebEngage – A Collaborative Effort

TutorBin and WebEngage have formed a collaborative partnership that extends beyond traditional vendor-client relationships. As part of this partnership, TutorBin has been provided with complimentary Customer Success Manager (CSM) services by WebEngage.

This collaborative effort ensures that TutorBin receives dedicated support and guidance, enabling them to maximize the value of WebEngage’s solutions and drive their marketing success.

Company’s Objectives & Challenges:

Enhance student engagement
Improve user retention rates
And ultimately elevate the holistic educational experience.

Challenges:

Before adopting WebEngage, TutorBin grappled with fragmented communication and limited insights into student interactions.
The team lacked personalized engagement strategies, hindering student involvement and retention. The objectives of their acquiring WebEngage’s services were to streamline communication, personalize engagement, and utilize behavior analytics for targeted interactions.

Results?

To know more about how how the Edtech brand solved for it’s challenges and achieved its objectives, download our Impact Story™ now.
Take a demo with WebEngage today.

The post Leading Online Tutoring Platform TutorBin Sees A 25% Increase in User Retention Rate with WebEngage appeared first on Webengage.

Nigerian EdTech Platform uLesson Education Sees A 73% Increase In MAUs With WebEngage

prakhya — Tue, 27 Jun 2023 08:36:51 +0000

About uLesson

uLesson is a Nigerian education technology company founded by Sim Shagaya. The uLesson app features a comprehensive video library, live classes, homework help, multiplayer quizzes, mock exams, practice exams & timed quizzes, and a weekly parent report to provide a rounded learning experience. With a core curriculum video library, learners can study at their own pace and prepare for tests and examinations. uLesson teams up with expert tutors to provide more tailored teaching of analytical concepts. With personalized homework help, learners receive real-time answers to their questions from subject matter experts via live chat.

uLesson’s online assessment tools and weekly progress reports help families track their children’s progress to ensure academic success.

Mission

uLesson’s mission is to enable African learners to reach their maximum potential by making high-quality digital education services widely accessible.

Purpose

To prepare people for the opportunity to improve society through education.

Presence

The uLesson app is available in Nigeria, Ghana, Sierra Leone, Liberia, Gambia, Rwanda, Kenya, South Africa, Uganda, the United States, and the United Kingdom.

Their target audience is:

Parents
Learners in Grades 1 – 12
School Administrators and Educational Administrators
Education NGOs

Key Features Used

Company’s Objectives

Consolidate all user data and marketing channels into one platform.
Deliver contextual omnichannel messaging to engage users nudging them towards actions that drive value to the business.

Company’s Challenges In Driving The Objective

No integrated customer engagement system
Limited omnichannel engagement platforms
There was no existing platform to consolidate user data, marketing, and events data in one place – There were multiple platforms used for user engagement and communications by the team, which the team was looking to reduce.

Why WebEngage

Using a user engagement and retention platform like WebEngage was important for uLesson since their objective was to encourage their users and nudge them toward actions that drive value to the business. So at each stage in the user’s lifecycle, once the user installed the app, the uLesson team needed them to register, engage, take a lesson, a quiz, and transact.

Moreover, since WebEngage is an integrated tool, a customer data platform, and a product engagement platform that can also consolidate PII data and help create custom events to track user activity on the website/app, the uLesson team found a holistic solution to get all their needs satisfied with one platform.

The Way Forward

The way forward for uLesson involves several key initiatives aimed at enhancing user engagement and driving growth. First and foremost, uLesson plans to implement App Personalization as a new feature. This addition will allow students to personalize their learning experience, tailoring it to their individual preferences and needs. By providing a more customized and adaptive platform, the team aims to offer a truly personalized education solution that enhances student engagement and learning outcomes.

Enable your business to grow the way uLesson did. Take a demo today.

The post Nigerian EdTech Platform uLesson Education Sees A 73% Increase In MAUs With WebEngage appeared first on Webengage.

Robotic Process Automation

vinitshetty — Tue, 06 Jun 2023 11:47:53 +0000

Introduction

Robotic Process Automation (RPA) is the new buzzword in town, garnering a lot of attention from businesses and for a myriad of reasons. Just like e-commerce and OTT have changed the way humans shop or consume entertainment, RPA is here to change the way the world gets its work done.

This new technology has revolutionized how businesses operate by automating repetitive and mundane tasks. It helps companies to reduce manual intervention by increasing efficiency, reducing costs, and enhancing productivity in the workspace.

RPA is a software bot that mimics human actions to perform low-value tasks like logging into applications and systems, data entry, file and folder management, and report generation. The software lifts the burden of performing high-volume tasks from humans, allowing them to focus on core business operations. According to research, the RPA market is proliferating and is estimated to reach $7.2 billion by 2026.
This article will explore what RPA is, its benefits, how it works, and its potential limitations.

Understanding Robotic Process Automation (RPA)

What is RPA?

It is a software tool that automates repetitive, rule-based work using robots to reduce human intervention. These bots mimic human actions by interacting with applications and systems to complete tedious tasks such as data entry, file manipulation, report generation, etc.
The bot operating on this technology replaces all the tasks humans perform manually. It follows the same process defined by humans, except no humans are doing it.

How does RPA work?

RPA bots work by interacting with existing software applications, websites, and systems in the same way humans do. These bots can be programmed to perform simple and complex tasks by following rules and instructions set by their human counterparts. The bots can perform tasks across multiple applications and systems by accessing and maneuvering data in various formats, including structured and unstructured data.

Benefits of RPA

It holds numerous benefits that make it a compelling solution for businesses. Some of the key benefits include:

Improved Efficiency: Unlike humans, these bots can work consistently around the clock without taking a coffee break, sick leave, or vacation. It can alone handle the tasks of 2-5 employees and deliver them with improved efficiency and productivity. These bots can complete tasks much faster than humans, which saves time and minimize errors.
Cost Savings: By automating monotonous tasks, businesses can save costs associated with hiring and training additional workforce. This does not mean they can exceed human competence. How implementing it will empower the employees to complete the same amount of tasks in less time.
Enhanced Accuracy:Humans are bound to make mistakes, but what if it’s at the cost of your business? RPA bots ensure the accuracy of all business operations by eliminating any processing errors. Unlike humans, bots perform these tasks more consistently, reliably, and effectively.
Increased Capacity: Businesses can improve their team’s capacity by 35-50% without investing in additional resources by automating repetitive tasks. Bifurcating the low-value tasks between humans and robots leads to improved scalability and flexibility in operations.

Industry Application of RPA

RPA can be applied in various industries and sectors, including:

Finance: BFSI with RPA is a match made to build sustainable success in the future. With an inflow of mass data day in and day out, it enables financial wizards to automatize tasks like document extraction, indexing, and other macro operational processes in seconds.
Healthcare: The technology allows the healthcare industry to automate patient registration, appointment scheduling, and claims processing tasks. It consolidates and streamlines the process of paying medical bills, tests, medicines, and in-patient expenses freeing humans to focus on patient care.
Human Resources: It lets HR managers minimize all manual efforts by taking on all the high-volume repetitive tasks. It helps automate tasks like employee onboarding, payroll processing, and compliance reporting, further boosting the team’s efficiency.
Retail: Retailers can leverage these bots to automate managing inventory, order processing, monitor sales, invoice processing, and customer service, saving thousands of human hours. It also helps predict market trends before or during the launch of new products.

Steps to Implement RPA

Implementing RPA requires careful planning and execution to integrate existing systems and processes successfully. Below are the steps to follow for a successful implementation:

Identify and prioritize tasks: Determine the repetitive and rule-based tasks suitable for automation.
Select the right RPA tool: Choose an RPA tool that suits the organization’s needs and processes.
Build and test bots: Develop and run tests to ensure the bots perform tasks accurately and efficiently.
Train employees: Train employees on how to work alongside RPA bots to ensure seamless integration and collaboration.
Monitor and maintain: Monitor the bots’ performance and maintain them regularly for optimal functioning.

Limitations of RPA

Despite its numerous benefits, this technology also has some limitations that businesses should be aware of. These include:

Limited decision-making capabilities: RPA bots follow the rules and instructions set by humans and cannot make decisions beyond those rules. For them, the instructions defined by your organization are the guiding light period.
Inability to handle unstructured data: They are designed to handle structured data and may be unable to handle unstructured data such as emails and images. Some specific advanced bots can perform cognitive tasks like understanding unstructured data when paired with AI (Artificial Intelligence) and Machine Learning (ML) algorithms.
Need for frequent updates: You need to constantly update the bots to keep up with changes in systems and applications. These changes must be updated regularly, which may require time, energy, and human effort.

Future of RPA

The future of RPA looks bright, with the market projected to grow rapidly in the coming years. Integrating the technology with Artificial Intelligence (AI) and Machine Learning (ML) will lead to more advanced automation solutions for complex tasks and decision-making.

RPA and Artificial Intelligence (AI)

While there are some tittle-tattles about the efficacy of using RPA with AI, both technologies are often mentioned together. While the former deals with automating rule-based, repetitive tasks, AI deals with automating decision-making and cognitive processes. Marrying it with AI gives birth to intelligent automation, which harnesses the power of AI to derive cognitive upgrades transforming into an incessant hyper-automation engine.

Conclusion

To conclude, RPA is an effective tool for any business that wants to skip the routine process and get to work towards the core organizational goals. A survey by Deloitte states that RPA continues to meet and exceed expectations, with 74% of respondents already implementing it.
However, businesses should also be aware of the limitations of this technology and the need to do thorough planning and execution when implementing it. Before taking the leap to incorporate RPA in business, you must identify the process that requires automation. Overall, it is an ideal solution for short-term problems, but in many cases, it’s incapable of driving strategically-efficient long-term automation.

FAQs

Is RPA only suitable for large businesses?
No, RPA can be implemented in businesses of all sizes.
Can RPA bots make decisions beyond the rules set by humans?
No, RPA bots are designed to follow the rules and instructions set by humans.
Can RPA bots handle unstructured data?
The bots are designed to handle structured data and may not be able to handle unstructured data such as emails and images unless paired with AI capabilities.
What industries can benefit from RPA?
Various industries, including finance, healthcare, human resources, retail, edtech, and more can benefit using this technology.
Is RPA a replacement for human workers?
No, it is meant to complement human workers and automate repetitive tasks, freeing them up to focus on more complex tasks.
How long does it take to implement RPA?
It typically takes a few weeks to a few months, depending upon the complexity of the processes that require automation and the organization’s size.
What are some standard RPA tools?
Some popular tools include UiPath, Automation Anywhere, Blue Prism, and WorkFusion.
Is RPA expensive?
The implementation costs depend on factors such as the organization’s size, the complexity of the processes that need automation, and the RPA tools used.
Can RPA be used for non-repetitive tasks?
It is designed for automating rule-based, repetitive tasks. But it can also be used for non-repetitive tasks with a defined workflow.
Is RPA challenging to learn?
RPA is designed to be user-friendly and easy to learn, even for those with no coding experience. Many RPA tools also provide extensive training and support for users.

The post Robotic Process Automation appeared first on Webengage.

From Basics to Brilliance | Advanced Use Cases For Retention, Engagement & Revenue

prakhya — Tue, 16 May 2023 10:14:10 +0000

All businesses come to a point where they need to go beyond basic automation. Beyond cart abandonment, beyond churn management, and beyond onboarding journeys, there’s a lot more you can do. And there’s a lot more that the WebEngage dashboard can do, for you.
So here’s presenting advanced use cases for advanced minds and advancing businesses, all to help you build deeper, more meaningful connections with your customers.

What can you take away from this booklet?

1. A value add to your business — quick, efficient advanced use cases that aid you monetarily or operationally.
2. A way to decrease turnaround times for user engagement & boost revenue.
3. And lastly, a way to show your product expertise to fellow coworkers.

What does this eBook contain?

7 Advanced use cases per industry that you can implement using the WebEngage dashboard. The industries covered are:

BFSI
Edtech
E-Commerce
Travel & Hospitality
Media & Entertainment
Gaming

Inside, you’ll discover proven techniques and expert tips to leverage WebEngage’s advanced features. From lead nurturing, nunjucks, if/else conditions, upsells, hyper-personalization to recommendation, gamification and more, we’ll show you how to create highly tailored experiences that drive conversions and boost engagement.

Furthermore, we delve into simplifying retention strategies that will keep your customers coming back for more. Discover the power of behavioral analytics and automation to proactively identify churn risks and implement retention campaigns that increase customer loyalty. With our step-by-step instructions and real-world examples with Impact Stories, gain the knowledge and confidence to implement effective retention strategies.

Whether you’re a marketing professional, business owner, or enthusiast, this ebook will empower you to harness the full potential of WebEngage and achieve remarkable results.

Download the eBook now.

Take a demo here, and harness the power of the WebEngage dashboard.

The post From Basics to Brilliance | Advanced Use Cases For Retention, Engagement & Revenue appeared first on Webengage.

Artificial Intelligence

rohan — Tue, 02 May 2023 07:23:12 +0000

Introduction

From being a writer’s figment of imagination to today’s tech reality, Artificial Intelligence has traversed a long way. There was a time when we thought machines were just ‘machines.’ That they lacked the cognitive intelligence to make decisions like a human. In other words, machines were the outcasts in the world of human dominion. Until we got acquainted with the revolutionary world of Artificial Intelligence (AI).

AI refers to the development of computer systems that can perform tasks that usually require human intelligence. These tasks include learning, problem-solving, and decision-making. AI possesses the ability to transform every aspect of our lives, from how we work and communicate to how we learn and play. It also holds a significant role in shaping the future of humanity in almost every sector.

This article will explore what AI is, how it works, and its influence on various industries.

What is AI?

It is a division of computer science that focuses on creating intelligent machines to perform tasks that typically require human intelligence. These machines can be programmed to learn from their experiences, adapt to new situations, and make decisions based on their data analysis. Since its inception, AI has come a long way, and now it’s a part of our everyday lives. From Siri and Alexa to self-driving cars, AI has made significant progress in recent years.

Types of AI

There are three types of AI which are as follows:

Narrow or Weak AI

It refers to the AI that is programmed to perform specific tasks. It is visible in various applications, such as image recognition software, chatbots, and recommendation engines. These systems are designed to perform a particular function and cannot learn or adapt beyond their pre-programmed capabilities.

General or Strong AI (AGI)

AGI refers to the AI that is programmed to perform any intellectual task that a human being can. These systems can learn from their experiences, understand natural language, and make decisions based on their data analysis. World’s first humanoid robot, citizen Sophia, is an AGI-based design that uses this technology to imitate human gestures, facial expressions, and speech recognition.

Artificial Superintelligence (ASI)

Artificial Superintelligence (ASI) refers to the hypothetical AI that surpasses human intelligence in every way. It’s the ultimate goal of AI research, and if it ever becomes a reality, it could have profound consequences for humanity.
For instance, imagine what will happen if dystopian science fiction movies like Matrix, Terminator, and Chappie come to life!

How AI works

It works by using algorithms designed to perform specific tasks. These algorithms use data to learn from their experiences and can adapt their behavior based on their data analysis. AI systems can be trained using supervised or unsupervised learning.

Supervised Learning
Supervised learning involves training an AI system using a labeled dataset. The dataset contains examples of input data, along with their corresponding outputs. The AI system learns to make predictions based on the input data, and it’s evaluated based on the accuracy of those predictions.
Unsupervised Learning
Unsupervised learning involves training an AI system on an unlabeled dataset. Here, the system has to find patterns in the data independently, without any guidance. This type of learning is helpful for tasks such as clustering and anomaly detection.

AI in various industries

AI is rapidly changing the business landscape, metamorphosing the operations of almost every industry.
Below are a few examples of how it is influencing industries:

Healthcare
Healthcare uses this technology to improve patient outcomes and reduce costs. It helps analyze patient data to identify patterns and predict diseases before they occur.
BFSI
The BFSI industry is leveraging it to improve fraud detection and risk management. by enabling finance teams to analyze large datasets to identify fraudulent activity or potential risks and rectify them.
Edtech
The Edtech industry leverages AI to personalize learning and improve student outcomes by scrutinizing student data to identify strengths and weaknesses and create personalized learning plans.
Retail
Retailers are using it to improve customer experience and increase sales by tracking customer data to provide personalized recommendations and optimize pricing strategies which drive increased revenue and growth.

The future of AI

The future of AI is exciting, but it’s also uncertain. Indeed, it will make our lives much easier in the coming days by doing all the heavy lifting to automate tedious and complex tasks, make impactful decisions, and embed itself in our day-to-day lives. However, on the flip side, it might bring some ethical and legal challenges if not handled responsibly.
Here are a few potential areas where it could create a significant impact:

Transportation
Self-driving cars are just the tip of the iceberg of what AI could do for transportation. The industry can use AI systems to optimize traffic flow, reduce accidents, and improve the efficiency of public transportation.
Manufacturing
AI systems could revolutionize manufacturing by automating human tasks, increasing productivity, lower costs, and higher quality products.
Agriculture
The agriculture industry can use AI systems to optimize farming practices, such as planting and harvesting. This could increase yields, reduce costs, and create more sustainable farming practices.
Energy
AI systems could be used to optimize energy consumption and reduce waste. This could lead to lower energy costs, increased efficiency, and a reduced environmental impact.

Conclusion

AI is already changing how we live and work, and it will only become more prevalent in the years to come. While there are concerns about the impact it could have on society, there’s no denying that it has the potential to transform almost every facet of our lives. As AI advances, we must consider its impact and work to ensure it benefits humanity.

FAQs

Is AI going to take over the world?
No, it is not going to take over the world. AI systems are designed to perform specific tasks, and they don’t have the ability to think or act on their own.
Will AI take our jobs?
While it has the potential to automate specific tasks, it will not replace humans. As AI-tech advances, we must adapt our skills and embrace the changes that come with it as a collaborative intelligence. In short, the future is not AI versus humans. It’s AI joining forces with humans.
Can AI make ethical decisions?
AI systems can make decisions based on their data analysis, but they cannot make ethical decisions on their own. It’s essential to beware of the ethical implications of AI and ensure that it’s used for the benefit of humanity.
How can businesses benefit from AI?
Businesses can benefit from AI by automating tasks, improving decision-making, and creating personalized experiences for their customers.
Is AI safe?
AI is generally safe when used appropriately. However, there are underlying concerns about the potential misuse of this technology and the impact it could have on society. Hence it is vital to ensure that it is developed and used responsibly.

The post Artificial Intelligence appeared first on Webengage.

Triggers

rohan — Fri, 04 Nov 2022 11:10:53 +0000

Before we understand what a trigger is, let us explain the concept of Events.
The term event refers to all users’ actions while interacting with your mobile app, website, and campaigns.
For instance, if a user clicks on your website, that’s an event.

What is a trigger?

Essentially, the same thing. A trigger is fired in your system’s backend when a user activates a specific action.
They can be set for any and every action, however small or large, to help formulate personalized campaigns for your users and act as the perfect backdrop to automate marketing for your company.
Any given small/medium-sized company has a few hundred triggers for a user’s every move. Visited website, product added to cart, viewed offers, used a discount coupon, checked out, abandoned cart, converted to a known user, and everything else under the marketing sun.
Moreover, they can also be used internally for your own employees for updating records, form fills, user information updates, failed delivery, etc.

A simple example is when you choose to subscribe to a newsletter and then immediately receive a welcome email either thanking you for opting in or confirming your account on the website/application.

Triggered messages can be sent by any means of communication, like email, SMS, web push, or app push, which allow you to further customize and personalize your marketing. And trigger-based messaging is precisely timed, as it occurs immediately after the triggering action.

Why are triggers important?

Triggers can bring improvement in:

Campaign relevance and timings
Efficiency in revenue generation
Automating your communication
Personalization of campaigns
Increasing brand awareness
Increasing sales

Among others.
Triggers also help deeply understand buyer persona, tweak and improve current triggering events, eliminate repetition, and increase CRM value.

Types of triggers:

Behavioral – Checkouts, newsletter signups, opt-ins for push notifications, WhatsApp, etc.
Event-based – Mother’s Day? Birthday? Janmashtami? Target your users accordingly.
Engagement-based – Gaming streak reminders, onboarding reminders, etc.
Business-based – Automating email newsletters to your customers, product restock notifications, etc.

Basic industry-wise trigger examples –
D2C / E-commerce: Follow up or win back messages if the user abandons cart
Media and entertainment: Purchase confirmation messages
BFSI: Insurance premium updates
Edtech: Classroom joining messages/homework updates & deadlines
Travel: Offers and discounts for their next trip
Healthcare: Loyalty program messages to continue the subscription
SaaS business: Chatbots for technical assistance
Advertising: Social messaging / customer feedback and ratings
Stock market: Social spike triggers for stocks/businesses
Newsrooms: Real-world events and incoming wire triggers

Summary

The whole point of triggers is to make sure that you target your users appropriately. Monitoring their online behavior, likes, dislikes, patterns, demographic details and geotags, and so much more can be achieved with the help of triggers. From welcome messages, first actions, purchases, and confirmations, to reactivation and win-backs, triggers help achieve everything.

The post Triggers appeared first on Webengage.

Decoding Hypergrowth 2.0: How Startups Are Improving Business Efficiency Through Marketing Automation

hardikagrawal — Thu, 09 Jun 2022 06:56:11 +0000

Last year, Inc42 partnered with martech platform WebEngage to bring its five client success stories to the fore. The series titled ‘Decoding Hypergrowth’ delved deep into each company’s growth journey, tracking their tipping points and business models, while charting out their strategies to transform existing business practices through intelligent user engagement solutions.

We covered the likes of edtech platform Simplilearn and D2C cosmetic and personal care startup MyGlamm to understand how startups approach retention challenges, boost engagement and increase the overall Customer Lifetime Value (CLV). And how leveraging latest marketing techniques helped them strengthen customer loyalty and widen their repeat user base.

Little has changed over the last year. Though the Covid-19 scare has subsided to some extent, new virus variants continue to plague our lives, making lockdowns and other restrictions almost routine. In the midst of uncertainties, many companies have found a new way to recoup lost sales by adopting the digital way of doing business.

And those already in the ecommerce landscape are focusing their efforts on improving customer experience by customising user interaction. According to a Pwc report, 73% of customers point to customer experience as an important factor while making a purchase. To break the data silos and send effective and targeted messages and campaigns, brands require a data-driven approach.

Which is why, companies today are turning to third party providers like WebEngage to analyse consumer behaviour and buying patterns and convert this data into actionable insights. Thus, helping them streamline their marketing processes.

Original Article

The post Decoding Hypergrowth 2.0: How Startups Are Improving Business Efficiency Through Marketing Automation appeared first on Webengage.

How Leading EdTech Brands Are Acing User Engagement and Retention

Tanya Chhateja — Mon, 25 Oct 2021 14:24:54 +0000

Home » You searched for “edtech”

Just as technology has reshaped and improved the dominant segments of our economy, EdTech has given birth to a revolution as well. Its potential was realized when distance learning became a norm due to COVID-19. Investments in the Indian EdTech market led by platforms such as Byju’s, Unacademy, and Toppr were up 300% in 2020. Increased funds and remote learning brought a boom to new users for various EdTech platforms such as Toppr, Testbook, Byjus. But customer acquisition alone cannot drive conversions.

Any business needs to acquire new users, increasing the inflow at the top of the funnel. But it is users at the bottom of the funnel that drive conversions. Therefore, necessitating the shift in the marketing strategy of EdTech brands towards increasing retention and platform stickiness.

And WebEngage is at the forefront, supporting a powerful squadron of entrepreneurs, marketers, and product managers like you to:

Reduce new customer acquisition costs
Nurture and retain existing customers to increase stickiness
Engage with the most active customers to drive engagement

Our case studies help you understand just this as we explore the strategies of leading EdTech brands.

As you flip through the pages of the customer spotlight booklet, you will be fascinated to discover how some of our leading EdTech are solving their user engagement and retention marketing woes using WebEngage’s marketing automation platform. More specifically, how brands are addressing challenges such as enhancing content consumption, personalizing students’ learning experience and converting free users to paid subscribers. And are also driving massive success by delivering one-to-one, highly memorable user experiences.

In this e-book, you will get access to:

Toppr’s strategy to increase subscription by 133% through personalized campaigns
How Testbook achieved 15% conversion uplift from free to paid users
How Unacademy increased engagement with the help of action-based recommendations
15% uplift in fee payments by multi-sided communication by Cuemath

The post How Leading EdTech Brands Are Acing User Engagement and Retention appeared first on Webengage.

WebEngage is helping EdTech solve churn, scale CLVs and stay afloat amid rising CACs

aditi — Wed, 21 Jul 2021 12:17:33 +0000

The need for EdTech firms to engage with it’s customers vary depending on their products. Firms that offer long-term courses need to engage with their customers by giving them timely reminders on sessions, exams etc., while those selling smaller courses need to create enough engagement opportunities for upselling and cross-selling. Here’s how WebEngage is helping EdTech firms engage and retain their students.

133 per cent uplift in conversions through personalised campaigns.

Toppr, India’s booming after-school learning app’s main objective was to equip every child with personalised learning. Toppr believes that every student is unique and possesses different learning needs. Thus, they needed to lay a prime focus on an adaptive learning approach that meaningfully sharpened every student’s skill sets.

Some of the challenges that they were facing included running quick and timely experiments to understand the user behaviour, sending relevant learning content to the students, and also enabling unassisted sales. Scaling up its subscription-based acquisition with minimal human assistance was the need of the hour for Toppr.

The process

Toppr decided to go ahead with WebEngage as a tool of choice in order to overcome these challenges . The teams at Toppr and WebEngage came together and finalised a customised solution to achieve the goals set by Toppr.

Faster testing cycles, building a strong user base of 8 million and aiming to add another 12 million in a short span of time, required systematic segmentation of these users based on their behaviour, preferences, and performance. After gauging these requirements, WebEngage suggested – intelligent user segmentation and personalised communication for engagement as an apt solution.

This multi-channel communication approach adopted by Toppr not only helped them to constantly engage with their users but also supported them to improve their retention metrics. WebEngage’s dashboard enabled Toppr to measure data in real time.

Solving communication between parents – teachers – students

A major player in the Indian EdTech ecosystem, Cuemath had relied on traditional ways for data consolidation and product communication. But changing market conditions and increasing user touchpoints made it necessary to adopt a fresh, more comprehensive approach.

Though the final delivery was a mix of offline and online learning, Cuemath needed technology for every aspect of their platform. Whether it was the way students interacted with the platform, how parents monitored their kids’ progress on the app, or how the teachers ran the centres.

To put things in perspective, there were three separate entities (students + parents + teachers), interacting across different platforms in a single business.

When different technologies were used to pull data from these sources, the results were rarely unified, making it extremely difficult to use. Cuemath needed a system that could pull all the data at one place and present a holistic view of each user.

The Process

When their product team approached WebEngage to identify potential opportunities, WebEngage’s onboarding team recommended and developed a unique user-profile focused model for them. This model helped to build profitable relationships with users, drive results, and ensure rapid adaptability for the future.

WebEngage’s website and app SDK enabled Cuemath to capture all user events. These were later used to personalise user experiences across all platforms.

The onboarding team at WebEngage suggested Cuemath create separate accounts for each entity; teacher, parent, and student on the WebEngage dashboard.

Not only did this model serve as a starting point to automate the multifaceted communication, but also served as a blueprint for the team structure as the team expanded.

WebEngage also deployed a robust structure to manage the inter-communication between each account. The application of intelligent user journeys and event-linking made this possible.

Success journey of reactivating its churning user base

Testbook, an Indian EdTech company that provides online exam preparation solutions to students preparing for competitive exams was operating on a Freemium model i.e. offering the use of service or product free of charge but charging users for premium features, enhanced functionality or increased usage.

Given the nature of the Freemium model, it was critical that users completed the free trial of the product and didn’t abandon it midway. Accordingly, the marketing team at Testbook aimed to reactivate users who went inactive during a free trial.

The process

The core intent of the Reactivation Campaign was to bring back users to the platform. With this goal in sight, Testbook created a workflow using WebEngage’s Journey Designer.

In this, the user enters the journey upon Start/Resume of Practice Test, post which the system checks for user inactivity for a minimum duration of 8 days. Given the user inactivity, the system checks the reachability of the user over different channels (Registered for Push Notification/Web Push Opt-in). Users fulfilling the conditions receive personalised Push Notification, Web Push, and Email, in that order.

Click here for the story

The post WebEngage is helping EdTech solve churn, scale CLVs and stay afloat amid rising CACs appeared first on Webengage.

EdTech Guide: Master The Art Of Learner Engagement

Chirag Parmar — Tue, 23 Feb 2021 05:22:39 +0000

Home » You searched for “edtech”

With the pandemic giving a worldwide boom to EdTech businesses and online education, customer acquisition is easier than ever before. People across the globe are looking for ways to expand their skill sets and gain expertise in their domains. The real challenge for EdTech businesses going forward is learner engagement and retention.

The convergence of traditional educational models and technology has given rise to eccentric avenues of learning. Technological availability has now spread the learners across various age groups with a wide variety of platforms to choose from.

From individuals and the workforce upgrading their skills to individuals preparing for various tests. From children grasping various concepts through video-based learning to individuals taking classes to get their degree certifications. Everything is now happening online.

It is, therefore, important to keep every user actively engaged to ensure higher lifetime value.

The average customer acquisition cost (CAC) for EdTech businesses stands at around 70-80% of their revenue *. This means that the more learners you retain, the more profitable your business becomes.

The increase in demand for online learning resources has resulted in growing competition. It’s time to focus on the ever-beneficial aspects of your learner lifecycle – engagement and retention.

This ‘Learner Engagement’ guide will help you learn (with examples) how marketing automation can help you:

Engage learners across the various stages of the learner lifecycle.
Improve student attendance and maximize video consumption.
Make learners invest in multiple courses.
Revive dormant students and track student progress to get a higher active engagement rate.
Maximize content discovery and nudge your learners to take the desired action.

Leading EdTech brands across the globe have been associated with WebEngage for a long time now. If you’re an EdTech marketer, product manager, or entrepreneur – this EdTech Learner Engagement Guide is the only booklet you’ll ever need! (We’re not kidding!)

The post EdTech Guide: Master The Art Of Learner Engagement appeared first on Webengage.