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South Indian Bank: Legacy Looking Good in MarTech's Fast Lane

  • 09 Jun 2023 | 54 mins Podcast

Full video Podcast

Summary

In the 13th episode of The State of Retention Marketing podcast, Ankur Gattani, VP of Growth & Marketing at WebEngage, engages in an insightful conversation with Azmat Habibulla, CMO, South Indian Bank. Tune in as Azmat shares her vast experience in pioneering traditional to modern marketing approaches, drawing on her background in FMCG and BFSI sectors. She highlights the significance of customer retention in igniting profitability within the banking landscape. The conversation looks closer at South Indian Bank’s dynamic portfolio and targeted marketing initiatives while maintaining trust and technology at its core communication.

About the Guest

Azmat Habibulla is a seasoned marketing leader with expertise in driving business transformation for FMCG and BFSI brands. With a focus on digital marketing, branding, strategic partnerships, and thought leadership, she has successfully implemented customer strategies based on consumer insights. Currently leading marketing and retention initiatives at South Indian Bank, Azmat is passionate about leveraging digital technologies for business growth. She is known for her hunger to stay ahead of MarTech trends and continuously improve her skills.

Azmat HabibullaChief Marketing Officer at South Indian Bank

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