Summary
Welcome to the 11th episode of The State of Retention Marketing podcast, hosted by Ankur Gattani, VP of Growth & Marketing at WebEngage. In this episode, we have Sameer Jain, VP & Head of D2C eCommerce at Max Life Insurance.
Together, Ankur and Sameer embark on an insightful journey through the world of retention marketing in the insurance industry. They unravel the strategies and challenges faced by insurance companies like Max Life Insurance in acquiring and engaging customers.
Join them as they discuss acquisition strategies, product focus, and the competitive landscape of the insurance industry. Discover the marketing aggression and market share dynamics that shape the industry and explore effective funnels for seamless customer journeys and lead generation.
Ankur and Sameer also decode the intricacies of funnels, exploring what works and what doesn’t in driving customer engagement and conversions. They shed light on driving targeted creative ads through segmentation and maximizing funnel re-engagement through remarketing strategies.
The episode also dives into decoding user journeys, optimizing acquisition strategies, and creative strategies for converting leads with a sense of urgency.
Finally, get a glimpse into the digital transformation journey at Max Life Insurance, as Ankur and Sameer discuss the strategies and technologies employed to stay ahead in the ever-evolving digital landscape.
If you’re passionate about retention marketing and interested in the insurance industry’s unique challenges and strategies, this podcast episode is a must-listen.
