Hey {{user["system"]["first_name"] | default ("there",true)}}, Have you ever been the victim of an April fool's prank? Who hasn't?! From misaligned messaging, poor timing, and lack of branding to trying to do too much, we, as marketers, might be fooled into making some common mistakes in our campaigns. All you need are the right tips, tools, and fixes to get back on track. Unsure about what they are? Don't worry; we've got your back. 
Here are 5 pro tips to help you create a fool-proof marketing campaign– Pro tip #1- Vision is everything 👀
The first step is to visualize what you’d like the result to be– increased brand awareness, more website traffic, or a boost in sales. Next, you must map every step of the process to turn your vision into reality. Use condition blocks in Journey Designer and solve for all if/else conditions in your user engagement flow. Need help with using conditional blocks in Journeys? Here's a short video walkthrough. Pro tip #2- Guess vs. calculated assumption 🧐
Often, marketers guess what the customer wants, but they don’t always get it right. They’re no fortune tellers! But predictive segmentation can help. Create a segment based on a specific business goal, and let our machine learning engine take over. For example, use it to create a segment of users likely to make a purchase in the next 15 days. For more capabilities of predictive segmentation, read our blog. Pro tip #3- Timing is crucial 🕘
There are better ways to capture your users' attention than randomly bombarding them with information. Go beyond just sending campaigns to ensuring customer engagement with send intelligently. It allows you to optimize campaign send time-based on each customer’s preference.  Pro tip #4- The personal touch matters 🤝
Instead of overloading a customer with information, opt to convey the relevant information. Campaign personalization is not just a good to have but a must in your message strategy. 
Pro tip #5- Experiment. Experiment. Experiment. 🧪
No matter how much research you do, the most effective way is to experiment and see what works. Enter - Universal Control Group We all know the importance of a control group to understand the impact on conversions from a campaign. However, you can extend that experiment to multiple campaigns and channels with universal control group. By excluding the same set of users from campaigns sent over a period across channels, with universal control group, you can measure the real impact of marketing campaigns on your bottom line - conversions. Read more on it in our blog. --
To access Universal Control Group, reach out to product@webengage.com.• • • Happy Engaging!  Tanya Chhateja
Product Marketing Manager | 
