Leverage Website Personalization to Fulfil All Your Customer Needs

January 30, 2023

Brought to you by

Hey Reader,

Imagine a simple evening of cooking dinner for yourself. You’re beginning to feel hungry and have a few ingredients at hand but can’t decide what to make. As you continue to ponder, you feel those hunger pangs, and you make something you don’t end up liking in your attempt to get a quick fix. If only someone could anticipate your needs and give you precisely what you were hoping for!

Now imagine if this cooking process became a game-like experience— you visit a website and answer a few questions, like what ingredients you have, what flavors you seek, and rate cooking techniques to receive customized recipes. Convenient and fun, right?

But you don’t just have to imagine it because, with our website personalization feature, you can create unique and responsive experiences for each website user. As this feature allows you to alter the website experience for each user based on their actions and attributes.

However, getting started with website personalization can be daunting with so many possible experiments. Fret not! Here are 3 quick and easy strategies you can incorporate, to drive engagement and increase conversions:

1. Target all users, known and unknown

Map different scenarios where users experience your product, track their lifecycle stages, and tailor real-time communications with in-line personalization. For instance, drive unknown users towards successful signup and target known users with educational content to guide them, customer reviews to retain them, and loyalty programs to reward them.

2. Evaluate the revenue potential of a personalized web experience

Bring the power of conversion group testing to website personalization and measure how personalized versus non-personalized elements of the website perform and their respective impact on conversions. Additionally, utilize A/B testing to create multiple iterations of website elements, observe the best-performing ones and create highly-tailored, engaging website experiences accordingly.

3. Don’t forget to include CTA as a part of your personalization strategy

Create effective CTAs to drive users to perform a specific action that’s related to where they are in their customer journey. A CTA with a strong, personalized message can be persuasive enough for the user to take action immediately and help increase your conversion rate.

For instance, when a first-time visitor comes to your site, the CTA can nudge them to watch a demo.

When they’ve watched the demo, the CTA can then encourage them to start their free trial.

To enable this feature, reach out to us at product@webengage.com or get in touch with your Customer Success Manager.

• • •

That's all for this newsletter. If you want to try our features, get in touch with your Customer Success Manager or write to us at product@webengage.com.

Happy Engaging!