Calculate Your Customer Lifetime Value and How Do You Improve It?

Calculate Your Customer Lifetime Value and How Do You Improve It?

Definition

Customer Lifetime Value is concerned with determining how much money can you expect to make from your average consumer, till the time of app uninstall, or in other words, cease to be your customer.

Customer Lifetime Value Formula

Customer Lifetime Value Calculator

Customer Lifetime Value Calculator

Your Detailed Calculations:

  • Your Customer Lifetime Value is

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If you want to read more about Customer Lifetime Value along with other important audience metrics and understand how to calculate them with examples, checkout our blog on the Best Mobile App metrics.

iImage source: Dribbble

Every customer retention metric you need to track!

(with free downloadable calculator)

  • Created: 11 Dec 2019
  • Last Updated: 15 Apr 2021

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Author

Vicky Jain Inbound SEO, Webengage

Vicky is an Inbound Marketer at WebEngage. He takes care of overall marketing operations. He is your go-to guy for SEO and SEM tips and hacks.


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