TutorBin is a leading online tutoring platform that has created a robust ecosystem for students and tutors alike. The company operates with the mission to provide accessible and high-quality education to students worldwide. Through its innovative platform, TutorBin connects students with expert tutors, creating a collaborative and personalized learning environment.

One of the key USPs of TutorBin is its diverse and highly qualified tutor community. The company carefully selects tutors who possess in-depth knowledge and expertise in their respective subjects. These tutors undergo a rigorous screening process to ensure their competence and ability to effectively communicate complex concepts to students. TutorBin’s tutors are committed to delivering personalized attention and tailored learning experiences to meet the unique needs of each student.

Moreover, TutorBin distinguishes itself by offering flexible scheduling options. Recognizing that students have different schedules and time constraints, TutorBin allows for customized session timings, ensuring convenience and accessibility for learners worldwide. This flexibility enables students to fit tutoring sessions into their busy lives without compromising the quality of education they receive.

Another USP of TutorBin is its commitment to providing affordable tutoring services. The company believes that education should be accessible to all, regardless of financial constraints. TutorBin offers competitive pricing plans and flexible payment options, making high-quality tutoring more affordable and inclusive.

USPs:

1. Expert Tutor Community: TutorBin stands out with its diverse and highly qualified tutor community. The platform carefully selects tutors with in-depth subject knowledge and effective communication skills, ensuring students receive personalized attention and tailored learning experiences.
2. Interactive Learning Ecosystem: TutorBin’s user-friendly interface and collaborative tools create an interactive learning environment. Students can engage in real-time discussions, access study materials, and schedule one-on-one tutoring sessions, fostering active participation and effective knowledge exchange.
3. Flexibility and Affordability: TutorBin offers flexible scheduling options to accommodate students’ diverse schedules. This flexibility allows learners to fit tutoring sessions into their busy lives without compromising on the quality of education. Additionally, TutorBin provides affordable pricing plans and flexible payment options, making high-quality tutoring accessible to a wide range of students.

Key Features Used:

• Journey designer: Split block

Split block helps you experiment with your automation, identify different paths for a user in the workflow, and find out the best-performing branch. Each Split block divides users into branches. On the WebEngage dashboard, you can segment users into a maximum of 5 and a minimum of 2 branches.

• Website personalization – In-line

An in-line campaign (web personalization) enables you to create personalized experiences for your website for each user based on different custom events and user attributes.

• TutorBin also used:
1. Nunjucks
2. Segmentation: For displaying category-specific banners for subjects per user

TutorBin & WebEngage – A Collaborative Effort

TutorBin and WebEngage have formed a collaborative partnership that extends beyond traditional vendor-client relationships. As part of this partnership, TutorBin has been provided with complimentary Customer Success Manager (CSM) services by WebEngage.

This collaborative effort ensures that TutorBin receives dedicated support and guidance, enabling them to maximize the value of WebEngage’s solutions and drive their marketing success.

Company’s Objectives & Challenges:

1. Enhance student engagement
2. Improve user retention rates
3. And ultimately elevate the holistic educational experience.

Challenges:

Before adopting WebEngage, TutorBin grappled with fragmented communication and limited insights into student interactions.
The team lacked personalized engagement strategies, hindering student involvement and retention. The objectives of their acquiring WebEngage’s services were to streamline communication, personalize engagement, and utilize behavior analytics for targeted interactions.

Results?

To know more about how how the Edtech brand solved for it’s challenges and achieved its objectives, download our Impact Story™ now.
Take a demo with WebEngage today.

The post Leading Online Tutoring Platform TutorBin Sees A 25% Increase in User Retention Rate with WebEngage appeared first on Webengage.

uLesson is a Nigerian education technology company founded by Sim Shagaya. The uLesson app features a comprehensive video library, live classes, homework help, multiplayer quizzes, mock exams, practice exams & timed quizzes, and a weekly parent report to provide a rounded learning experience. With a core curriculum video library, learners can study at their own pace and prepare for tests and examinations. uLesson teams up with expert tutors to provide more tailored teaching of analytical concepts. With personalized homework help, learners receive real-time answers to their questions from subject matter experts via live chat.

uLesson’s online assessment tools and weekly progress reports help families track their children’s progress to ensure academic success.

Mission

uLesson’s mission is to enable African learners to reach their maximum potential by making high-quality digital education services widely accessible.

Purpose

To prepare people for the opportunity to improve society through education. 

Presence

The uLesson app is available in Nigeria, Ghana, Sierra Leone, Liberia, Gambia, Rwanda, Kenya, South Africa, Uganda, the United States, and the United Kingdom.

Their target audience is:

• Parents
• Learners in Grades 1 – 12
• School Administrators and Educational Administrators 
• Education NGOs

Key Features Used

1. Journey Designer
2. Emails
3. Push Notifications
4. In-app Notifications

Company’s Objectives

• Consolidate all user data and marketing channels into one platform.
• Deliver contextual omnichannel messaging to engage users nudging them towards actions that drive value to the business.

Company’s Challenges In Driving The Objective

• No integrated customer engagement system
• Limited omnichannel engagement platforms
• There was no existing platform to consolidate user data, marketing, and events data in one place – There were multiple platforms used for user engagement and communications by the team, which the team was looking to reduce.

Why WebEngage

Using a user engagement and retention platform like WebEngage was important for uLesson since their objective was to encourage their users and nudge them toward actions that drive value to the business. So at each stage in the user’s lifecycle, once the user installed the app, the uLesson team needed them to register, engage, take a lesson, a quiz, and transact.

Moreover, since WebEngage is an integrated tool, a customer data platform, and a product engagement platform that can also consolidate PII data and help create custom events to track user activity on the website/app, the uLesson team found a holistic solution to get all their needs satisfied with one platform.

The Way Forward

The way forward for uLesson involves several key initiatives aimed at enhancing user engagement and driving growth. First and foremost, uLesson plans to implement App Personalization as a new feature. This addition will allow students to personalize their learning experience, tailoring it to their individual preferences and needs. By providing a more customized and adaptive platform, the team aims to offer a truly personalized education solution that enhances student engagement and learning outcomes.

Enable your business to grow the way uLesson did. Take a demo today.

The post Nigerian EdTech Platform uLesson Education Sees A 73% Increase In MAUs With WebEngage appeared first on Webengage.

Mero School is an online learning platform that provides video classes covering every base intended for schooling and bachelor’s level curricula, like Engineering, Management, and Science, along with various language classes. The school bases its standards on the Nepal government’s curriculum and believes all students should have access to high-quality learning experiences.

Developed by IT company Asterisk Technology, their focus is solely on Nepal, aiming to teach and transform technology in quality and distance education. Mero School provides students with multiple online opportunities to further their education and acquire the knowledge they need in their courses.

The education and courses they provide are in Nepali and are available at very affordable prices along with multiple offers, thereby paving a pathway to cater to the rural areas of Nepal.

With interactive and engaging video content, Mero School strives to enhance the conventional way of learning through high-quality distance education. It supports better learning and understanding with rigorous online learning opportunities.

Objective

To increase Mero School’s user base, engage with them, and build a strong foundation for customer retention.

Challenges

• Increase awareness about the brand among the general public
• Lack of the right tools to onboard end-users and engage with them
• Inability to convert unknown users and unlock their full potential

Features Used

• Journey designer
• Push notifications
• Emails

Why WebEngage

WebEngage was the first among its competitors to reach out to Mero School to promote and build its business. It provided the perfect platform for omnichannel marketing, push notifications, and email marketing. WebEngage possessed the necessary capabilities to help Mero School reach unknown users and help convert them to known users, which was a significant hurdle for Mero School.

As an object to proliferate online teaching, retaining users was always vital for Mero School, and so was hyper-personalization. The primary reasons why the school picked WebEngage’s services.

Solution

WebEngage was the first digital market platform for the brand, which onboarded us from the get-go, having already seen the journey through Merolagani.

With the help of thorough in-app campaigns and push notifications, the brand saw an increase in engagement, win-back purchases, and, consequently, revenue.
It saw a rapid increase in first-time user conversion since retaining customers was their North Star metric.

• Expanding user base with email campaigns

Earlier, they had 30K known users. The number soon skyrocketed to a whooping 120K known and unknown users with the help of email engagement.

• Engaging with push notifications

They could also track unknown users, see their journey and convert them accordingly if they allowed push notifications. They could also leverage push notifications to target (reachable) unknown users on their platform for a successful sign-up.

• Win-back campaigns

With the help of multiple solutions provided by WebEngage, win-back campaigns helped Mero School retain and engage with existing customers.

• In-app personalization campaigns

Boosting engagement was the main target for in-app campaigns run by Mero School for successful engagement with end-users.

Impact

Nearly 80% increase in unknown-to-known conversion user base since inception.

The post Mero School Witnesses a 2X MoM Increase in MAUs through In-App Campaigns and Push Notification appeared first on Webengage.

Airblack is an online learning platform for micro-entrepreneurs and creators. The platform focuses on upskilling its customers to help them start their businesses and is currently focused on beauty and food microentrepreneurs.

Airblack follows a DIT (do-it-together) courses model, where the customers get to practice with curated beauty experts and learn from them. It also provides live workshops, online portfolio space to its customers, personalized assignments followed by feedback, and much more.

Since its inception in 2019, Airblack has enabled its customers to become micro-entrepreneurs, salon owners, and freelancers. Within a year, 25,000+ learners from 500+ cities have attended various courses at a much faster pace and at a fraction of the traditional education costs.

Adopting the right retention platform that meets Airblack’s expectations

Airblack’s mission is to enable more micro-entrepreneurs in India. The platform focuses on helping entrepreneurs get into the creator-first economy and convert their passion into a livelihood. To achieve this, it becomes crucial to engage and retain its customers using behavioral data and journeys. That’s when Airblack started looking for a retention platform that could meet its expectations and applied to the WebEngage Startup Program.

Objectives

• To leverage users’ behavioral data to build meaningful communications.
• To drive conversions from free trials.

Solution: Leveraging user data to build personalized communication

Airblack wanted to build a unified profile of its customers to send the right communications at the right time. The WebEngage advisors enabled the team at Airblack to consolidate the user data on the WebEngage dashboard.

By using WebEngage’s Customer Data Platform (CDP), Airblack gets a unified view of its customers based on various touchpoints and events like attending free trials, booking free trials, landing on the home page, viewing a video, and so on.

The user data and events are then used to trigger campaigns across different stages of the users’ journey.

Sending contextual campaigns to boost subscriptions

Airblack provides its customers with professional beauty and hairstyling courses. To convert trial users to subscribers, Airblack crafted the right communication flow with the help of WebEngage advisors as follows.

• Users can opt to attend trial courses and get certificates for attending. Using emails and WhatsApp, Airblack ensures maximum attendance for these trial courses.
• Upon completing the free trials, users are nurtured and educated about the courses and encouraged to sign-up for the paid memberships.

The Outcome

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Aakash EduTech Private Limited (AEPL), a subsidiary of AESL, is India’s #1 online learning platform that caters to the K12 segment. AEPL also offers comprehensive online test preparation services for learners preparing for Medical and Engineering entrance exams. AEPL comprises two distinct learning divisions namely, Aakash Digital and Meritnation.

Aakash Digital provides an effective online learning environment (website & mobile app) where the learners can opt for LIVE or pre-recorded classes, practice tests, and more from highly experienced teachers and the comfort of their homes!

Adopting the right retention platform that meets Aakash’s needs

To offer exceptional learning experiences to learners, Aakash Digital decided to adopt WebEngage’s Retention Operating System to:

• Increase the learner attendance for online classes
• Automate the learner engagement initiatives and save man-hours

Here’s a glimpse of some of the use cases implemented by Aakash Digital using WebEngage. If you want to get detailed insights into their success story, you must check out the detailed version.👇

Goals

• Nurture ideal prospects
• Boost mobile app engagement
• Drive online course registrations
• Build learner loyalty
• Achieve long-term, sustainable growth

Challenge

• Carrying out contextual engagement at scale

Solutions

Increasing free LIVE class attendance with contextual learner engagement campaigns

Aakash Digital’s primary goal is to attract interested prospects and convert them into leads. To generate more leads and drive product usage, they adopted a Freemium model in which they offer free demo live classes to learners who sign up on the app. Now, the team at Aakash Digital wanted to ensure that learners complete the free trial class and don’t abandon it midway. To solve this, the Customer Success Manager (CSM) at WebEngage suggested an action-based communication approach using the WebEngage Journey Designer. 

Maximizing paid course registrations through personalized recommendations

Once the learner installs the Aakash Digital mobile app, the learner enjoys a 7-day free app trial period. During the trial period, the learner can enroll in LIVE classes; access pre-recorded classes and other study material available on the app. Once the trial period is over, the learner is expected to upgrade to the premium subscription to access the required study material continually. 

To encourage learners to upgrade their subscriptions, the team at Aakash Digital has created an app engagement journey on the WebEngage dashboard. Using this journey, the learners are nurtured with contextual, hyper-personalized, and timely communication across multiple channels.

Results

With the help of data-backed, targeted, and hyper-personalized learner communication, the team at Aakash Digital has been able to achieve significant results!

The post Aakash Digital, India’s online competitive test preparation platform, witnesses 31% increase in LIVE class attendance appeared first on Webengage.

Here’s how UniConnect overcomes various student engagement and retention hurdles and drives a significant uplift in student attendance, slashes human-hours by 2.5 X, and boosts its D1 retention with the help of WebEngage Solutions for EdTech!

Adopting the right marketing automation platform that meets UniConnect’s expectations

The Marketing team at UniConnect decided to adopt WebEngage’s marketing automation platform to: 

• Engage with the students in a timely and effective manner 
• Increase the student attendance for online education fairs
• Automate the student engagement initiatives, save human-hours 

Below is a glimpse of the UniConnect story. If you want to get detailed insights into UniConnect’s success story, you must check out the detailed version.👇

Goals

• Increase the student attendance for online education fairs 
• Improve student engagement on the website

Challenges

• Unifying leads from various sources 
• Manually segmenting students as per their preferred universities, courses, and so on
• Assisting students at every stage of their lifecycle

Solutions

• Accelerating profile completions through in-the-moment student engagement campaigns

UniConnect acquires students from multiple sources. Now, it is not enough to assume that all the UniConnect website visitors will end up registering for an online university fair. So the team at UniConnect runs contextual user engagement journeys to encourage the leads to submit all their details on the same day the student lands on the website.

• Aiding the students with university exploration through automated student engagement campaigns

To aid the students with the university research process and guide them to decide better, the team at UniConnect sends interesting facts about the students’ university of choice, informs them about the fee structure, scholarships, etc. through engagement campaigns using the WebEngage dashboard. This was earlier done by the telemarketing team. Now, the team at UniConnect saves 2.5X human-hours by automating the informational campaigns. 

• Maximizing online fair registrations through timely, hyper-personalized nudges

UniConnect aims to drive maximum attendance for every single fair that happens on the platform. In order to do this, the team at UniConnect sends out a series of hyper-personalized reminders to the students across various channels for the fair chosen by every student. The series includes a set of nudges starting from a week prior to D-day ending with a nudge one hour before the online fair goes LIVE. 

Results

Sending timely, multi-channel and hyper-personalized communication to the students at each stage of their lifecycle has helped Uniconnect to level up its student engagement game and drive significant results.

The post World’s first & largest online university fair platform, UniConnect by Leverage Edu, witnesses 250% uplift in student attendance appeared first on Webengage.

Shaw Academy is a leading online education platform founded in 2012. The platform offers 100+ skill development courses to over 12 million students. Whether you are a full time professional, part-time worker, someone looking for a career change, or starting your own venture, Shaw Academy makes it easy to get real qualifications by empowering students all over the world.

Shaw Academy’s mission is to deliver great education and provide accessible, affordable learning to everyone.

Seeking the right marketing automation platform that meets Shaw Academy’s expectations

To meet the objective of providing a seamless and flexible learning experience to over 12 million students, the Product & Marketing teams at Shaw Academy decided to adopt WebEngage’s marketing automation platform to:

• Engage with the students timely and effectively
• Accelerate freemium to premium conversions
• Retain existing students
• Encourage the students to keep coming back to the platform

Here’s a glimpse of the use cases Shaw Academy solves using WebEngage. If you want to get detailed insights about Shaw Academy’s success story, you must check out the detailed version.👇

Goals

• Increase class attendance
• Accelerate free-to-paid course enrolments
• Retain the existing students

Challenges

• Contextually engaging with students at scale
• Mapping the students’ learning preferences with the communication
• Motivating the students by sending unique, personalized communication at scale

Solutions

1. Action-based, timely, and hyper-personalized communication

The teams at Shaw Academy consolidated all the student data from across various touchpoints and platforms (app and web). Once they had a unified view of each student, the team decided to adopt a multi-channel engagement approach using the WebEngage Journey Designer. After segmenting the students based on their type of membership (free or paid), Shaw Academy runs engagement campaigns across channels like Email, Web Push, and WhatsApp. These campaigns are hyper-personalized based on student attributes like Country, UTM parameters, and more, resulting in higher engagement.

2. Engagement based on students’ course progress

To convert free students into paid students, the WebEngage Customer Success team (CSM) introduced an easy 6-step process. The process involves creating a segment of high-intent students who are about to or have already completed their courses. And then, sending them the right communication, at the right time conveying the added and exclusive benefits of paid course enrolments.

3. Event-based automated student engagement

After analyzing the actions and events performed by the students on the Shaw Academy platform, the team at Shaw Academy decided to leverage WhatsApp as a channel of engagement to bring the inactive students back. The two-way communication capability on WhatsApp allows them to converse with their students – understand the students’ requirements and help them reschedule their classes as per their convenience.

Results

Shaw Academy has been able to successfully engage, convert, and retain its students by adopting a hyper-personalized and multi-channel approach using WebEngage. And it continues to deliver affordable, accessible learning to millions of students.

The post Shaw Academy, a leading online education platform, boosts its revenue by 25% through multi-channel student engagement appeared first on Webengage.

Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) is a mobile platform set up to remove barriers for women to get quality career guidance, skills, and job opportunities. Whether someone’s a student or a job seeker, the platform helps women create their identity through education via mobile.

Glow & Lovely Careers’ mission is to empower 5 million women across Asia and Africa through 500+ courses around career guidance, skill development, languages, and job opportunities. It enables career-focused learning by partnering with other Edtech platforms like NIIT, Testbook, English Edge, and edX among others.

Seeking the right platform that meets the expectations

To meet the objective of empowering women through learning, the Glow & Lovely Careers team decided to adopt WebEngage’s marketing automation platform to:

1. Connect with learners on a one-to-one basis
2. Encourage learners to enroll for courses and complete the courses on time
3. Provide a seamless learning experience

Here’s an overview of the use cases that Glow & Lovely Careers solves using WebEngage. For a detailed version of the case study, download a copy!

Goals

• Maximize course enrollments
• Encourage learners to complete their courses on time
• Create a positive feedback loop to improve the learning experience

Challenges

• Identifying and mapping prospective learners’ course preferences 
• Delivering contextual engagement to learners at scale
• Building various segments of learners and figuring out the right communication

Solution

1. Hyper-personalized, course-based engagement 

Glow & Lovely Careers executed learner lifecycle campaigns using the WebEngage Journey Designer. The journey was executed for all the visitors who view the course section. So every time a prospective learner visits any course on the Glow & Lovely Careers platform, the learner gets a Web Push encouraging her to enroll in the course. Learners who still don’t enroll for a course within X hours get subsequent campaigns through email and web push. These campaigns are personalized based on the type of course viewed by the prospective learners – to establish confidence and connect with the learner.

2. Progress-based, timely, and contextual learner engagement

The Glow & Lovely Careers team created a multi-channel engagement journey to nudge the learners to complete their course and continue learning – by sending out timely campaigns tailored to the learner’s progress of the course on the platform. 

For example, if a learner has completed only 15% of her course, she would receive a different communication than another learner who has completed 70% of her chosen course. This led to contextual engagement with the learners and motivated them to complete the courses on time.

3. Engagement-led personalized surveys

To collect feedback from women learners, the Glow & Lovely Careers team ran targeted surveys using the WebEngage dashboard. The surveys were curated for different levels of learner engagement with the platform. For example, if a learner has only viewed a course, she would fall into the lightly engaged segment of users. Whereas another learner who has enrolled in a course and completed 50% of it becomes a part of the deeply engaged segment of users.

Segment-based campaigns were run to encourage the learners to complete the survey and help Glow & Lovely Careers provide a better learning experience based on the feedback.

Results

Adopting a behavior-based, contextual approach and delivering targeted surveys using the WebEngage dashboard fueled maximized engagement, and accelerated course enrollment and completions for Glow & Lovely Careers. Helping the Marketing team to witness some significant results! 

The post Glow and Lovely Careers, an EdTech platform for women, drives 11.22% course completion rate using WebEngage appeared first on Webengage.

EdTech is one of the most flourishing startup sectors in India. It beholds a large addressable audience, growing investor interest, increasing paid subscriptions, and intense competition. A recent Google-KPMG report estimates the overall sector to grow 8x and reach $2 billion by 2021. The paid subscriptions are likely to reach 9.6 million with 6x growth since 2016.

About Toppr

Toppr is India’s booming after-school learning app for 5th to 12th-grade students. It supplements classroom learning with interactive lectures, useful practice materials, regular tests & doubt-solving sessions to make learning personalized for the students.

Launched in 2013, Toppr started off as a platform specifically focused on helping students prepare for competitive exams such as IIT-JEE, AIIMS, BITSAT, and many more. Once Toppr realized a pool of opportunities that exist in the business, they shifted their focus towards students of both junior and senior classes beginning from class 5 to class 12. 

In order to provide exceptional learning experiences to all the students, Toppr scaled up its educational resources drastically:

• 2 million+ pieces of learning materials provided
• Over 4 million doubts solved
• More than 3 million tests taken by students
• 70K educational videos uploaded
• 15 lakh+ questions and solutions provided

Shortly after raising $35 million in 2019, Toppr is all geared up to hit 20 million users (approximately) in 2020.

Objective

Equip every student with personalized learning 

Toppr believes that every student is unique and possesses different learning needs. Thus, Toppr needs to lay a prime focus on an adaptive learning approach that meaningfully sharpens every student’s skill sets. 

With adaptive learning functionality, the app adapts itself to the student’s behavior; thus, empowering them to modify and customize their learning experience on the Toppr app.

Challenges

1. Running quick and timely experiments to understand user behavior 

Experimentation is an important tool for product teams to dive deep into the users’ product expectations. 

Hence, to understand the users’ behavior at Toppr accurately, they introduced new features and further measured its user-impact. However, in order to stay abreast of their users’ expectations, Toppr was required to boost the speed at which the experimentation process functioned. 

2. Sending relevant learning content to the students

With Toppr’s user base swelling day-by-day, it became necessary and challenging for them to collate all the relevant content and send it to appropriate user segments in the form of reminders or notifications. Sending such targeted and timely communication throughout the student’s life cycle at Toppr was essential in order to build powerful engagement.  

Moreover, every student used the app at their own pace, thanks to the adaptive learning approach here. Hence, it was important to share content with them at a time when it’s most useful to them. This called for a more granular approach to engagement. 

3. Enabling unassisted sales

An increase in Toppr’s user-base meant an increase in query solving efforts. If a student encounters issues at the point of sale, then troubleshooting all those doubts became Toppr’s liability. 

Also, managing a vast database is a challenge if done manually especially, while streamlining the entire communication or keeping a tab on it constantly. Hence, scaling up its subscription-based acquisition with minimal human assistance was the need of the hour for Toppr. 

Solutions

After sifting through a bunch of marketing automation services, Toppr decided to go ahead with WebEngage as a tool of choice in order to make overcoming challenges easy. 

The teams at Toppr and WebEngage came together and plotted a customized solution for the challenges Toppr lived through. These solutions include: 

1. Driving content discovery and incorporating personalization

Building a strong user-base of 8 million and aiming to add another 12 million shortly, requires systematic segmentation of these users based on their behavior, preferences, and performance. 

WebEngage understood this situation well and suggested – intelligent user segmentation and personalized communication for engagement as an apt solution. 

While implementing the solution, Toppr collated all its user data and created relevant segments on their WebEngage dashboard. These segments are attested to an event trigger. This means, whenever the user performs any action on the learning app, a particular event is triggered, and the user gets automatically grouped under the relevant segment. 

For example, if user X performed an action tagged as event 5, then this particular user will be automatically grouped under segment B.

Note: E1, E2, E3….E12 stand for Event 1, Event 2, Event 3….Event 12.

Such action-based segmentation is backed by the RFM (Recency, Frequency, and Monetisation) model, which played a major role in amplifying Toppr’s product marketing campaigns.

Such detailed segmentation further enabled Toppr to send personalized communications to its users. As per the report, the lack of content relevancy generates 83% lower response rates. Hence, providing personalized experiences to users was critical for Toppr. 

For example, if Toppr’s data suggests that a particular student has an extensive browsing history related to Maths then, the next time he reopens the mobile app, he’ll receive communication mainly related to Maths. This is because Toppr first understood the student’s behavior very well and then sent personalized content to the student accordingly. 

Content personalization is not just limited to the in-app communication channel. Toppr sends out timely and contextual learning material to its users via push notifications channel along with SMS and email. This multi-channel communication approach adopted by Toppr not only helps them to constantly engage with their users but also supports them to improve their retention metrics.  

A sample of Toppr’s push notifications sent to its users

Personalized communication and highly targeted user segmentation lead to 133% uplift in Toppr’s conversions.

Joe Kochitty

VP Product, Toppr

WebEngage has transformed our user engagement and redefined the way we solve every student’s problems. We’ve seen that sending contextual messages to users really helps in improving engagement metrics.

2. Enabling faster testing cycles

Experimentation plays an important role when it comes to keeping up with Toppr’s DNA of experimentation. And experimentation demands quick decision making and implementation process. Hence, it was important for Toppr to conduct these experiments at Godspeed. 

WebEngage’s dashboard enabled Toppr to measure data in a real-time basis. This feature helped Toppr to analyze the impact or result of every experiment they rolled out quickly. By achieving quick results, Toppr was able to make all the required iterations in the relevant features in a lesser time frame than before.   

3. Steering user adoption

User adoption, also known as user onboarding, is the process of understanding the user’s readiness to experience a new product or service. It is one of the most important aspects of a customer’s lifecycle. If the adoption process is not smooth enough, then the chances of users relaunching the mobile app or revisiting the website are narrow. 

In Toppr’s case, user adoption was required for two major product upgrades – a monthly pricing model and a refer-and-earn program. 

With WebEngage by its side, Toppr was able to send automated and highly targeted push notifications and in-app campaigns to its users at the right time. These automated campaigns helped Toppr to engage with its users at appropriate lifecycle stages without much manual effort. 

Apart from all the above feature solutions provided by WebEngage, affection for the ‘journey designer’ grew profoundly at Toppr. 

Joe Kochitty

VP Product, Toppr

The journey designer allows us to segment users based on the actions they have performed on our mobile app and configure specific user journeys for various scenarios from a single place. This is the most used feature by almost all the teams at Toppr.

Results

WebEngage empowered Toppr to boost its user engagement significantly. Some of their notable results include: 

• More than 2-3 experiments are run daily (higher than their usual number of experiments) 
• The average time spent by students on the Toppr app increased to 120 mins/day (beyond the industry benchmark of 40 mins/day)

Along with the results mentioned above, here are some additional highlights: 

At WebEngage, we are privileged to be associated with a vast portfolio of EdTech companies such as Toppr, Unacademy, Testbook, Cuemath, and Shaw Academy to help them execute their user engagement and retention marketing initiatives. 

iImage source: giphy.com

Want to take your EdTech user engagement to the next level?

Schedule A Demo

The post Toppr, India’s booming after-school learning app, witnesses 133% uplift in conversions through personalized campaigns appeared first on Webengage.

When their product team approached WebEngage to identify potential opportunities, WebEngage’s Onboarding team recommended and developed a unique user-profile specific model for them. This model helped to build profitable relationships with users, drive results, and ensuring rapid adaptability for the future.

The Full Story

About Cuemath

Founded in 2013, Cuemath is an interactive, after-school math excellence program that brings together the best of technology and personal teaching in India.

Before we proceed, let’s take a moment to applaud the current technological advancement in the Indian ed-tech space. The primary and secondary education category currently has the largest addressable audience, with a student base of around 260 million. As per a KPMG report, this category is expected to grow at a CAGR of 60% to reach 773 million dollars, making it the largest category in 2021.

With immense potential in the market, Cuemath has extensively invested in its Cuemath Learning System (CLS). CLS is a multi-format approach that comprises carefully-designed workbooks, tablet activities, and puzzle cards to provide children with an engaging and holistic learning experience.

The Student Enrollment Process at Cuemath

Cuemath has about 50k+ students enrolled in over 2mn math classes across the country. Here’s how their student enrollment process works:

Once a child enrolls in an offline learning center (for KG to grade 6th) or an online class (grade 7th to 10th) he becomes a ‘student’. Parents can monitor their child’s progress and make payments on the website or the CueParent app.

Hence for Cuemath, while the parents always initiate the transaction, it’s the students who become the end consumers of the product.

Challenges for Cuemath

Though the final delivery was a mix of offline and online learning, Cuemath needed technology for every aspect of their platform. Whether it was the way students interacted with the platform, how parents monitored their kids’ progress on the app, or how the teachers ran the centers.

Challenge #1: Data Consolidation and Communication

Cuemath’s vast ecosystem interacted across channels (online courses and offline learning centers), devices and apps:

• While the online students used the website, the students at offline learning centers solved interactive puzzles/quizzes on their teacher’s tablet device.
• The tablet came with a pre-installed CueStudent app, wherein the teacher created profiles for each student. It helped track each student’s progress independently and create personalized learning plans for them.
• Each teacher installed a CueTeacher app that helped them run the centers effectively.
• Parents could use the website or install the CueParent app to access their kid’s profiles and make payments quickly.

To put things in perspective, these are three separate entities (students + parents + teachers), interacting across six different platforms in a single business.

When different technologies were used to pull data from these sources, the results were rarely unified, making it extremely difficult to use. Cuemath needed a system that could pull all the data at one place and present a holistic view of each user.

💡For example, if a parent’s profile had their kid’s name, along with other important attributes like acquisition source, locality, etc. at one place, Cuemath could easily group parents staying in a particular area and send an email about a test-series at a nearby learning center to them.

💡Similarly, they could automate other product communication like student milestones, progress reports, course updates, etc.

When most CRM and marketing automation platforms could not tackle these multi-sided scenarios, Cuemath decided to join hands with WebEngage.

WebEngage assigned a dedicated team to help Cuemath tackle these challenges. The team ensured the entire process was smooth and Cuemath’s requirements were met.

Solution: Consolidation of Data

WebEngage’s website and app SDK enabled Cuemath to capture all user events. These were later used to personalize user experiences across all platforms.

As the next step, the Onboarding team at WebEngage suggested Cuemath create separate accounts for each entity; teacher, parent, and student on the WebEngage dashboard.

Each account served a unique purpose. The above image has been explained in detail below:

• The student account tracked the activities of the student across all platforms (website, CueStudent app).
• As students were the end consumers, this account became the primary source of data. All the personalization elements were present in this account, e.g., name, grade, photo, etc.
• Each student had a unique ID that would span across their entire lifecycle. Lifecycle stages like ‘student-lead’ or ‘student’ were attributes, under the same ID.
• Similarly, a parent ID had attributes that defined their acquisition source, address, locality, etc. A child’s name could also be one of the attributes.
• The parent account sent communications to parents.
• The teacher account contained unique information about teachers, like onboarding date, course names, etc. It was used to communicate with the teachers alone.

Not only did this model serve as a starting point to automate the multi-sided communication, but also formed a blueprint for the team-structure as the team expanded.

Challenge #2: The Customer – Consumer Complexity

It is common for brands to track consumer interaction and direct each marketing/product activity towards inducing the user to take a specific action. This action could be a purchase, sign-up, fee-payment, form download, course completion, etc.

Now here’s where it started to get tricky. If Cuemath simply concentrated on their consumers, they would have ended up sending fee payment reminders and performance reports to 6-year-olds!

For the majority of cases, Cuemath had to track a student’s activity but influence the buying decision of the parent.

Most CRM and marketing tools were not built to automate this kind of multi-sided communication. The only option was:

1. Manually segment user-profiles and;
2. Send out ad-hoc notifications to them.

💡For example, to send a fee-payment reminder to parents, Cuemath would first filter a list of ‘parent profiles’ whose fee-payment was due today. Next, they would manually send an email to them. Similarly, for the following day, they would procure a new list, and trigger another email. Often,

• The list would not be accurate
• The email lacked personalization elements (student’s name, course, dates, amount, etc.)
• The entire process would take time and effort, slowing down execution cycles

Solution: Event-linking for Multi-sided Communication

The next step was to ensure necessary data from one account flowed to another.

💡For example, if a student’s payment was due, then the pertinent information should have been immediately relayed to the parent’s account.

For this, WebEngage deployed a robust structure to manage the inter-communication between each account. This was made possible by using intelligent user journeys and event-linking.

As soon as a student’s fee payment was due, the student account triggered an API call that sends the necessary event details to the parent’s profile. The parent account would then shoot a reminder email to the parent.

On the product front, this resolved data quality issues that could have compromised the customer experience. On the business front, it ensured extensibility and portability for future expansions and integrations.

Know more about event-linking →

Challenge #3: A Teacher’s Lifecycle

On top of this, was a layer of a teacher’s lifecycle. Teachers at offline learning centers could enroll students organically to their classes. Think of this as a hyper-local learning model, where students get to connect with teachers who come from the same geographical location.

When the offline centers became a vital source of revenue, Cuemath decided to invest resources in empowering and retaining teachers on the platform for the long-term.

Solution: Sophisticated Conversion Strategies

Once Webengage established the inter-communication between each entity, Cuemath designed conversion strategies across different devices, channels, and touch-points:

1. Teacher enrollment

💡After initiating profile creation, the teacher was prompted to add other information like personal details, work experience, educational qualifications, etc. Till the time of profile completion, Cuemath sent recurring emails to engage them.

2. Onboarding messages

💡On the final form submission, Cuemath reviewed the profiles and trained the teachers before making their profiles live on the website. A series of how-tos and guides ushered the Teachers onboard.

3. Teacher-student engagement

💡Cuemath sent messages like “Your teacher has just released a new video” to increase content consumption and stimulate teacher-student engagement.

The Impact

With WebEngage’s powerful cross-channel automation, Cuemath executed and improved their product and marketing strategies.

The multi-sided communication model became essential to Cuemath’s growth:

1. The email CTRs increased by 30%, and fee-payments went up by 15%.
2. Student engagement saw a boost of 23%.
3. The teacher enrollment programs generated 30% more submissions from teachers, with each teacher bringing in 4-6 students to their classroom.
4. Cuemath also touched upon softer aspects like parents’ conviction in the platform.
5. When monthly reports showed the child’s progress in the subject, parents recognized Cuemath’s impact on their child’s life.
6. The result was increased engagement, word of mouth, and revenue.

This model also served as a blueprint for future team alignment. As the business expanded, Cuemath assigned each entity to a different team. Defined accounts made it easier for each team to concentrate on their vertical and work towards common goals.

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Also read: Unmarketing Cloud For Ed-Tech Businesses

Final Thoughts

WebEngage’s long-term vision and experience with a plethora of ed-tech clients made them stand apart from all other marketing workflow tools. Their foresight proved to be a game-changer for Cuemath.

With multi-sided communication becoming a necessity for ed-tech and other industries, WebEngage is working on creating a better version of their product to elevate the customer experience further. Get in touch with the team to know more about this update and how it can impact your business!

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