Godrej Ventures’ India Circus by Krsna Mehta is a renowned lifestyle brand that beautifully fuses contemporary design with India’s rich and vibrant cultural heritage. Established by Krsna Mehta, India Circus offers a wide range of home decor, fashion accessories, and more that showcase a unique blend of traditional Indian artistry and modern aesthetics. Their eclectic product portfolio features intricate patterns, vivid colors, and eye-catching designs that capture the essence of India’s diverse culture. India Circus by Krsna Mehta is committed to creating captivating and distinctive products that resonate with individuals seeking a touch of India’s rich artistic heritage in their everyday lives.

Quintessentially Unique. Quintessentially Indian. Quintessentially India Circus.

Today, the brand has established itself as a prominent player in the Indian home decor market. Their innovative and culturally rich product offerings have gained a substantial customer base. 

As of September 2018, India Circus by Krsna Mehta, is a Godrej & Boyce Mfg. Co. Ltd. With this acquisition, Godrej aims to strengthen the position of India Circus as a lifestyle brand that offers home décor, utilities, personal accessories, and fashion products. Collaborating with India Circus by Krsna Mehta is a strategic step towards complimenting and strengthening the lifestyle brands of Godrej.

About the Interior Design Market:

The Indian interior design industry is growing at a fast clip. A 2022 report from the International Market Analysis Research and Consulting Group (IMARC Group) states that India’s interior design market reached US$28.6 Billion in 2022. IMARC Group expects the market to reach US$51.4 Billion by 2028, exhibiting a growth rate (CAGR) of 10.3% from 2023-2028. The rising demand for innovative interior designs that optimize space, the emerging real estate industry, and rapid urbanization are among the key factors driving the market growth.

Moreover, a report by TechNavio, a global technology research and advisory company, estimates the Indian online home decor market share to increase by US$3.75 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 10.24%.

Key Features Used:

1. Web Personalization
2. Journey Designer
3. Email marketing
4. Segmentation
5. WhatsApp
6. Analytics Dashboards

Company’s Objectives

1. Converting users for “recently viewed” cohorts: The D2C brand aims to increase sales by effectively converting users who have shown interest in products recently.
2. Retaining users as much as possible: The company focuses on maximizing customer retention, ensuring that customers stay engaged and loyal once acquired.
3. Omnichannel Communication: The D2C brand seeks to provide a seamless and consistent shopping experience across all its channels.

Company’s Challenges

India Circus by Krsna Mehta, first and foremost, faced the challenge of their channels working in silos. By using WebEngage’s Customer Data Platform (CDP), the team leveraged the power of omnichannel communication. Moreover, these were the overarching challenges they faced:

1. Separate platforms for all channels: One of the challenges faced by the team is managing multiple platforms for various marketing channels, which can be time-consuming and complex.
2. Tracking the latest customer entries: Keeping track of the latest customer entries and their behaviors across platforms can be daunting, making it challenging to deliver personalized experiences.

Why Did India Circus by Krsna Mehta Pick WebEngage?

The home decor brand chose WebEngage for several key reasons:

1. Increasing customer retention: WebEngage’s comprehensive suite of marketing automation tools and analytics capabilities empowers the D2C brand to implement strategies that boost customer retention.
2. Improve conversion rates & track important metrics: WebEngage enables India Circus by Krsna Mehta to efficiently reach new customers, improve conversion rates, reduce churn rates, and combat cart abandonment through targeted and personalized campaigns.
3. New customers using journeys: With WebEngage’s customer journey mapping and automation features, the team can create engaging and tailored experiences for new customers, enhancing their onboarding process and ultimately driving growth.

Results?

To know more about how how the D2C brand solved for it’s challenges and achieved its objectives, download our Impact Story now.
Take a demo with WebEngage today.

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Perfora is a practical and promising oral care brand with precisely designed products to enhance everyday oral care routines. The company has collaborated closely with experts to develop products that prioritize safety and effectiveness by incorporating better-for-you ingredients and technology. Perfora positions itself as an innovative player in the oral care industry, striving to simplify and elevate consumer oral care experiences.

Recognizing the significance of oral care in daily routines and the limited availability of exciting products in the market, Perfora was conceptualized with a mission to bring value to everyday consumers. The company’s vision is centered around creating a clean, functional, and design-driven oral care brand.

The brand was also featured on Shark Tank India Season 2 in February 2023, and also raised funding from top sharks on the show.

According to market data, India’s oral care market was valued at $641 million in 2022, and it is projected to grow at a Compound Annual Growth Rate (CAGR) of 9.2% from 2022 to 2030, ultimately reaching $1295 million in 2030.

Perfora’s core objective is to develop innovative, safe, and effective oral care products tailored to the modern Indian consumer. Their approach is rooted in scientific research, design-led principles, and a commitment to delivering a superior oral care experience.

Perfora’s journey with the WebEngage Startup Program:

Initially, being a digital-first brand, Perfora wanted to provide its users with a holistic, engaging experience with personalized communications across all touch points.

As a new entrant in the oral care space, Perfora started thinking about user engagement early when it was just a 6-month-old brand and started looking for solutions. That’s when the brand joined the WebEngage Startup Program, an accelerator program for early-stage B2C startups.

The WSP Impact:

By collaborating with the WebEngage Startup Program, Perfora set up the right foundations for retention-led growth early in their journey. With the dedicated support from WebEngage’s advisors and by leveraging omnichannel capabilities, Perfora reduced its cart abandonment rates by 13%. Additionally, the brand focused on retaining existing customers by providing them with a better oral care experience.

Read Perfora’s experience with the WebEngage Startup Program here.

Perfora’s results with the WebEngage Startup Program

Key Features Used

The Perfora team began by deploying WebEngage’s personalization stack on their platform. By incorporating & analyzing user attributes & behavior, the team enabled users to engage with them holistically, thereby giving them the optimal platform experience.

→ Website personalization –
Website personalization enables you to create personalized experiences on your website for each user based on different audience personas, segments, events, and user attributes.

→ Catalog and Recommendation Engine
Recommendation: Personalize your communication with recommendations based on users’ actions or events. For example, if a user purchases shoes, you can use our recommendation engine to suggest other products, like a pair of socks, that the user might be interested in purchasing.
Catalog: This helps you keep all your product information up-to-date and send relevant, personalized communications. For example, you can fetch the updated price information for a product from an uploaded Catalog and ensure you never send stale or incorrect data in your messages.

Perfora & WebEngage – A Collaborative Effort

Company’s Objectives and Challenges

Objectives:

On a product level:

1. Reduce Cart Abandonment
2. Increase Repeat Purchases
3. Increase Monthly Active Users (MAU)

On a company level:

1. Building personalized connections with users & driving personalized experiences.
2. Automating retention flow and bringing all their channels under one roof.
3. Data-driven approach toward retention marketing.

Challenges:

1. Leveraging MAUs post shark tank for optimal user engagement and retention
2. Targeting these users to convert & buy from the platform
3. Run replenishment campaigns – to incentivize users to become recurring customers

Results?

To know more about how Perfora solved for it’s challenges and achieved its objectives, download our Impact Story.
Take a demo with WebEngage today.

The post Leading Oral Care Brand Perfora Witnesses An 8X Spike In Conversions With WebEngage’s Web Personalization appeared first on Webengage.

AMYRA emerges as a luxury accessory brand, born from an inherent passion for Indian textiles and a sincere aspiration to transform them into functional and elegant fashion accessories. With a mission deeply rooted in preserving India’s cultural heritage and historical legacy, AMYRA presents a thoughtfully curated collection of finely crafted accessories suitable for various occasions. Among its offerings, one can explore a diverse range of luxury potli bags and designer clutches skillfully constructed from materials sourced from across the nation.

This brand harmoniously balances traditional Indian artistry with modern design sensibilities, encapsulating a narrative that speaks to the heart of craftsmanship and cultural revival.

Key Features Used:

1. Journey Designer
2. Catalog
3. RFM
4. Segments
5. SMS
6. Email
7. CDP

Company’s Objectives

• Improving Repeat Purchases: The company’s primary focus is to bolster the rate of repeat purchases among its customer base. By fostering a deeper connection and sustained engagement, the aim is to encourage customers to choose the brand consistently for their needs.
• Building a Customer Retention Infrastructure: To facilitate higher rates of repeat purchases, the company is dedicated to constructing a robust customer retention infrastructure. This initiative encompasses a multifaceted approach, including strategically designed customer journeys, well-timed one-time emails, SMS interactions, and leveraging the potential of WhatsApp engagement.
• Increasing Customer Lifetime Value (CLTV): Central to the company’s objectives is the drive to elevate the lifetime value of its customers. By cultivating enduring relationships and providing value-driven experiences, the goal is to extend the duration and depth of each customer’s engagement with the brand, thereby augmenting their overall lifetime value.

Company’s Challenges In Driving The Objective

• Overcoming Siloed Systems: Previously, Amyra utilized separate platforms for distinct communication channels, such as email, SMS, and WhatsApp; AMYRA recognized the need for a more integrated approach. The objective was to establish a coordinated and synchronized effort, allowing the brand to engage customers seamlessly across multiple channels.
• Lack of a Functional Marketing Automation Tool: With a desire to streamline repetitive customer interactions, AMYRA sought to implement marketing automation tools. This initiative aimed to create customer journeys that efficiently automated routine touchpoints, thereby freeing up resources and ensuring consistent, timely engagement.
• Lack of A Unified Solution: The absence of a comprehensive Customer Data Platform (CDP) prompted AMYRA to seek a single platform capable of encompassing diverse functionalities. By addressing this deficiency, the brand aimed to consolidate its operations, data, and communications into a centralized hub, facilitating a more holistic and effective customer engagement strategy.

Download our Impact Story know what steps AMYRA undertook that helped them achieve the following:

The Way Forward

On a Product Level:

1. Enhancing CTRs & ROI: AMYRA plans to optimize Click-Through Rates (CTRs) to amplify engagement and drive stronger overall Return on Investment (ROI).
2. Nurturing Second Purchases: The upcoming strategy revolves around inspiring repeat transactions from existing customers, fostering enduring brand loyalty and recurrent business.
3. Boosting Website Conversions: AMYRA aims to elevate conversion rates on the website, refining the user experience to convert visitors into valued customers seamlessly.

On a Company Level:

1. Gaining User Insights: Understanding the importance of user feedback, AMYRA intends to employ exit intent techniques to gather insights, uncover areas for potential enhancement, and tailor strategies based on customer experiences.
2. Expanding Journey Use Cases: The team’s vision extends beyond the current journey framework. The brand plans to explore and implement more use cases, ensuring a versatile engagement approach aligned with diverse customer requirements.

To know how AMYRA amassed a 400% Return on Investment (ROI) through WebEngage, download our Impact Story. 🔽

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DentalKart has established itself as the go-to platform for dental professionals seeking high-quality dental products at affordable prices.
DentalKart is India’s largest e-commerce dental brand, dedicated to revolutionizing the dental product market. With an extensive collection of over 390 brands, including their in-house line, DentalKart offers a comprehensive range of high-quality dental products.

What sets DentalKart apart is its commitment to providing dentists across India with access to these products at the same affordable prices, ensuring fairness and consistency. By leveraging its e-commerce platform, DentalKart has experienced remarkable growth, expanding its business from humble beginnings to becoming a prominent player in the online dental industry. Their relentless focus on customer satisfaction and their ability to fill a gap in the market has positioned DentalKart as a trusted and preferred choice for dental professionals throughout India.

Key Features Used:

• Journey Designer
• Personalization Stack
• Recommendation & Catalog
• Company’s Objectives

The team aimed to achieve several key objectives through its partnership with WebEngage. These included:

• Increasing customer engagement and retention by nurturing personalized relationships.
• Leveraging marketing automation to understand user interactions and preferences.
• Implementing effective strategies to address cart abandonment and enhance purchase conversion rates.
• Scaling up the business and becoming the preferred online platform for dental product purchases.

Company’s challenges in driving the objective

• Limited Online Adoption: The D2C team faced the challenge of low online adoption among dentists in India. With only 3% of dentists purchasing dental products online, DentalKart needed to overcome barriers and establish itself as a trusted platform in the dental industry.
• Lack of Customer Engagement: DentalKart struggled with effectively engaging and retaining customers. They needed help understanding user behavior on their website and personalized communication channels to nurture customer relationships.
• Cart Abandonment: The brand encountered a high cart abandonment rate, with customers adding products to their carts but failing to complete the purchase. This resulted in missed revenue opportunities and a need to address the issue to improve conversion rates.
• Data Insights: The company lacked comprehensive data insights into user interactions and preferences. DentalKart required a solution providing detailed analytics and actionable insights to understand customer behavior better and optimize their marketing strategies.
• Scalability: DentalKart aimed to scale up its business and become the preferred online platform for dental product purchases. This required overcoming scalability challenges and ensuring efficient operations as the company expanded its customer base and product offerings.

There’s a lot to learn from this D2C company. Download our Impact Story to know more.
Take a demo with WebEngage to revolutionize your retention journey today.

The post India’s Biggest Online Dental Store Dentalkart Amasses An 80% Repeat Purchase Rate With WebEngage appeared first on Webengage.

Kapiva, a prominent brand in the health and wellness industry, has carved a niche for itself by offering high-quality and authentic Ayurvedic products. With a mission to bring the goodness of Ayurveda to modern lifestyles, Kapiva has gained a loyal customer base that values the brand’s commitment to natural and holistic well-being. Their wide range of products, including herbal supplements, juices, oils, and skincare items, are meticulously crafted using traditional Ayurvedic formulations and the highest quality ingredients.

With a customer-centric approach, the D2C brand prioritizes the well-being of its consumers and continuously strives to deliver products that promote a balanced & healthy lifestyle. Through its collaboration with WebEngage, the team has further enhanced its customer experience by leveraging the power of data-driven insights and personalized marketing strategies.

Harnessing the Power of Customer Data Platform (CDP):

The Need for CDPs:

In the age of information overload, businesses are bombarded with a deluge of customer data from various sources, such as social media, email campaigns, website analytics, and transactional data. Without a centralized and efficient system to collect, organize, and analyze this data, businesses can struggle to make sense of it all. This is where Customer Data Platforms (CDPs) come into play – they have emerged as a crucial tool for marketers and businesses to harness the power of data-driven insights.

CDPs can be thought of as an evolved CRM that performs the functions of a DMP but for structured, semi-structured, and unstructured first-party data.

A CDP does this and more.

The Role of WebEngage’s CDP:

Implementing a CDP like WebEngage offers several benefits for businesses. First and foremost, it displays 360° user views by consolidating data from multiple sources and platforms. This unified view empowers marketing teams to make data-backed decisions and drive more targeted campaigns. Moreover, a CDP facilitates effective data management, ensuring the accuracy and integrity of customer data. This in-depth understanding of each customer allows businesses to craft highly personalized and targeted marketing campaigns that resonate with individuals on a deeper level, fostering loyalty and driving exceptional growth and, therefore, retention.

The CDP is more than just a data exercise; it’s a holistic approach to customer insights. 

Armed with these valuable findings, businesses can iteratively fine-tune their marketing approaches, delivering truly individualized experiences that leave a lasting impact on customers.

Read more to deep-dive into how Kapiva leveraged WebEngage’s CDP to solve its data challenges.

The post WebEngage Revolutionizes Customer Identity Resolution for Kapiva in Just 8 Weeks appeared first on Webengage.

Powerlook is one of India’s fastest-growing e-commerce brands which offers a unique range of men’s casual wear, and aims to give India a brand that is high-street, fashionable, and has nuances of the west.
Founded by Amar Pawar and Raghavendra Pawar, Powerlook is a family-owned business that started its first retail shop in March 2010. They’ve been successfully carrying out e-commerce operations since 2018. Their USP lies in offering their customers the very best in terms of design and comfort, while at the same time ensuring that their products are available at affordable rates.

With business progressing at a great pace, the team has ambitious plans to take Powerlook to the next level by foraying into international markets.

Key Features Used:

→ Website Personalization – In-line
An in-line campaign (Web Personalization) enables you to create personalized experiences for your website for each user based on different custom events and user attributes.

→ Recommendation and Catalog
Recommendation: Personalize your communication with recommendations based on users’ actions or events. For example, if a user purchases shoes, you can use our recommendation engine to suggest other products, like a pair of socks, that the user might be interested in purchasing.
Catalog: This helps you keep all your product information up-to-date and send relevant, personalized communications. For example, you can fetch the updated price information for a product from an uploaded Catalog and ensure you never send stale or incorrect data in your messages.

→ Web Push & Email
Create multiple user segments that suit your business needs using personal & user behavior data. Choose from an exhaustive studio of 100+ pre-designed templates to create visually enticing Web Push Notifications — no coding required.

Powerlook & WebEngage – A Collaborative Effort
The Powerlook team began with their primary goal: improving user retention rate.

Before onboarding WebEngage, they had no marketing automation platform to enable them to have all their user data in one place (CDP), run omnichannel journeys, and bring retention-based engagement to the fore. That’s what we helped them solve for.

Company’s Objectives and Challenges

Objectives:

• Give users a personalized & dynamic website experience based on past purchases, products viewed & products added to the cart. (Solved with Web Personalization)
• Recommend products based on user purchase behavior (Solved with the Recommendation and Catalog engine)
• Improving retention rate and driving users to repeat purchases

Challenges:

The D2C industry, especially retail and apparel, can bring ambiguity to user purchase intent. This is because the industry functions on users’ wants, not needs. And the Powerlook team struggled the same initially. Hence, their challenges to solve for were:

• High drop-offs at an initial stage due to confusion in figuring out intent
• Lack of user-specific recommendations based on their style (understood with user behavior)

Results?

The post Men’s Fashion Outlet Powerlook Witnesses A 302% Uptick In Unique Conversions With WebEngage appeared first on Webengage.

Perfora is a digital-first oral care brand. Founded by Jatan and Tushar in 2021, the brand aims to elevate the everyday oral care experience with disruptive, modern, and functional products.

Perfora caters to its users with an extensive portfolio of innovative products, including smart electric toothbrushes, smart dental flossers, probiotic mouthwash, peroxide-free teeth whitening pens, and much more.

Joining hands with the WebEngage Startup Program

Being a digital-first brand, Perfora wanted to provide a holistic engaging experience to its users with personalized communications across all touch points.

As a new entrant in the oral care space, Perfora started thinking about user engagement early in its journey when it was just a 6-month-old brand and started looking for solutions. That’s when the brand decided to join hands with the WebEngage Startup Program, an accelerator program for early-stage B2C startups.

The Objective

Recover abandoned carts with personalized communication across Email, WhatsApp, SMS and Web Push.

The Solution

Using an omnichannel approach to engage users across different stages of the funnel

Perfora uses an omnichannel approach to engage its customers across multiple communication channels. Using WebEngage’s journey designer feature, Perfora crafted an engagement flow for users across different stages of the funnel as follows.

• Targeting and re-engaging user segments who’ve left their cart abandoned for more than 15 minutes.
• The next step is identifying the channels on which users are reachable: Email, Web Push, SMS, and WhatsApp.
• Perfora then sends personalized communication to its users with the first discount offers.
• Users who still haven’t completed the checkout receive a follow-up communication after a 24-48 hours window to achieve higher conversion rates.

Along with sending cart recovery campaigns, Perfora implemented an onsite survey with the help of the WebEngage team.

• By implementing onsite surveys, Perfora converts its anonymous traffic to known users and sends personalized welcome notes by introducing the brand to new users.
• Engaging users with timely reminders who haven’t redeemed the welcome offer and pushing them to the bottom of the funnel.

The Impact

The post Perfora Achieves Over 13% Cart Abandonment Recovery Rate With WebEngage appeared first on Webengage.

Founded in 2014 by husband-wife duo Megha and Pritesh Asher, Juicy Chemistry was established to provide simplified skincare. The D2C brand offers a 100+ product range of natural and organic skincare products consisting of basics from cleansers, toners, and moisturizers to innovative naturally-activated serums.

Juicy Chemistry aims to help everyone find the answers to their skin concerns. Over several years, the brand has worked hard to make sure to bring nature to their end users in its most unadulterated form, from soil-to-shelf.

Objective

Juicy Chemistry wanted to cater to a range of shoppers, from loyalists to variety-seeking, one-time shoppers, and to track their campaigns’ effectiveness.

Challenges

• Lack of access to data and metrics
• Unable to create dynamic segments to target users better
• Detailed analysis of conversion data
• Centralizing all journeys across retention channels

Solution

The D2C brand was able to improve the overall health of their retention efforts. Using fewer sharply targeted communications, they improved the share of retention within overall revenue, and they continue to optimize channels, segments and spends using detailed analytics from WebEngage.

Impact

• A 4.5X growth in Email Conversions and 2X improvement in Email Open Rates (May compared to JFM Quarter, 2022)
• 30% growth in the contribution of retention channels toward overall revenue

Why did Juicy Chemistry choose WebEngage?

WebEngage’s analytics, segmentation, personalization, and engagement channels help businesses get a 360° view of their users, products, and campaigns, which the brand aimed to achieve. Our easy-to-use dashboard made it simple to compare the impact of each channel of engagement and helped growing businesses maximize the impact of retention.

The post Juicy Chemistry witnesses a 4.5X growth in Email Conversions via WebEngage appeared first on Webengage.

Arata is an Indian wellness brand founded by Dhruv Madhok and Dhruv Bhasin in 2018. The brand is committed to creating natural, vegan, plant-based, and chemical-free skin and hair care products for both men and women. Arata aims to replace harmful, carcinogenic products with natural and chemical-free alternatives. With this vision in mind, Arata focuses on building an honest personal care company offering trustworthy products made from the highest quality ingredients. Arata has become the first and only brand in India to receive the EWG-Verified Certification for its products.

Objectives

Acquiring customers is super important but retaining customers is equally if not more important. When the customer comes in, sees a product, may or may not decide to buy the product there and then. It’s an opportunity that Arata wants to capitalize on. The wellness brand wants to retain customers, send them communications that are relevant to them based on products and offers they like. Arata also wants to identify the funnel leakages and ensure the customers complete their purchase journey. Below are the three main objectives that the brand aims to achieve.

• Boost new user conversion rate
• Reduce cart abandonment rate
• Improve lead generation rate

Challenges

To achieve its objectives, the brand was facing various hurdles that it wanted to deal with. Below are the two main challenges that the wellness brand wanted to overcome.

• Increasing user engagement and retention
• Reducing funnel drop-offs

Why WebEngage

 
The team was looking to partner with someone who has a proven record of boosting retention-led growth via data-driven engagement across users’ lifecycles. After vetting a few marketing automation platforms available in the market, the team at Arata joined hands with WebEngage.

WebEngage in action

As the onboarding and integration processes were seamlessly completed, the Customer Success Manager (CSM) at WebEngage started working closely with the team at Arata to solve their challenges and help them meet their goals. The team was given a stepwise process for seamless execution.

Adnan Ali

E-commerce Marketing Manager, Arata

Using the WebEngage dashboard, we can now create automated shopper journeys based on how and when the shoppers engage with our website. We can execute and manage these campaigns without any tech dependency. Cart abandonment and repeat purchase campaigns have given us great results and continue to impact our bottom line.

The WebEngage impact

WebEngage has helped the brand in transforming the entire campaign implementation experience. Arata now has 90k Monthly Active Users (MAUs) and successfully carries out various shopper engagement and retention initiatives using the WebEngage dashboard. As a result, the wellness brand has witnessed an uplift in crucial growth metrics.

The post Arata drives retention-led growth with WebEngage appeared first on Webengage.

According to a government report, agriculture is the primary source of livelihood for about 58% of India’s population. With time, businesses have realized that there’s more to the sales side of agriculture than just mandis. One such company is Farmers Fresh Zone. Started in 2016, the Kerala-based agritech startup intends to deliver fresh and safe vegetables directly to customers and fair prices to farmers. It aims to improve the health and wellness standards of the consumers by providing them access to safe-to-eat, pesticide-free fruits and vegetables.

Digitization and consumer demand and a robust supply chain have rapidly accelerated the agritech market, especially the grocery and F&V services in urban India. Companies have been capitalizing on the digital and supply chain concoction to the fullest to provide services to consumers and farmers.

Objectives

1. Increase user engagement
2. Increase order count and repeat purchases
3. Track app uninstalls and consumer retention rate
4. Increase conversion and return on investment (ROI)

Here’s a glimpse of some of the use cases they implemented using WebEngage. If you want to get detailed insights into Farmers Fresh Zone’s success story, you must check out the detailed version.👇

Haani Hashim

Head of Product, Farmers Fresh Zone

WebEngage's full-stack Retention Operating System has helped us to nudge users based on their actions, app uninstalls, and cart abandonment. We were able to deliver highly customized user experiences via relevant and timely communication. The personalization encourages the users to reinstall our app and directly add fresh vegetables and fruits from the farmers. Our unique conversion rate post reinstallation of the app has improved by over 7%, which is great! We always look forward to exploring new avenues.

Solutions For Farmers Fresh Zone

Farmers Fresh Zone’s marketing team was clear about their objectives. WebEngage’s Customer Success Manager identified the Agri startup’s goals and the two collectively devised a strategy to boost user engagement, repeat orders, and revenue. WebEngage’s Customer Data Platform and Retention Operating System aided Farmers Fresh Zone to create multiple journeys and campaigns and achieve these goals.

Not just that, Farmers Fresh Zone has also seen a 17% recovery in cart abandonment. The company has seen a 40% increase in order count and eventually a 25% increase in revenue.

The post Farmers Fresh Zone, an online D2C store sees a 40% increase in purchase orders within six months appeared first on Webengage.