The Local SEO Cheat Sheet [Free PDF Download]

Whether you're an agency SEO representing several brands, work in-house managing multiple locations, or if you're a local business owner tasked with marketing your business, keeping on top of your local SEO tasks can be a hurdle. We created the SEO's Local Search Cheat Sheet to help you stay on track.

At a glance, you'll be able to answer questions like:

  • What info do you need to onboard a new client?
  • Is your business eligible for a Google My Business listing?
  • How do I find support from Google for my local search question?
  • What local data do I need to include on my website?
  • How do I manage my online reputation and reviews?
  • What do I do when my site fails to rank?
  • What are key local SEO concepts?
  • How can I earn linked unstructured citations?
  • What kind of local content should I write about?
  • What is hyperlocal marketing?
  • How can I identify my local competition?

Download and share with your colleagues, train up new hires, or print it out and tape it up for quick reference while you work — however you use it, we hope the Local SEO Cheat Sheet serves you well. Happy optimizing!

Keep learning

Supplement the Local SEO Cheat Sheet with these articles, videos, and downloads to level-up your local marketing.

COVID-19 resources:

  • Crisis Adaptation: Video & Checklist – Businesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated.
  • Operating During COVID-19: Helpful Tips for Local Businesses – In this article, get local SEO tips that could make a difference for your business in the coming weeks, innovative resources for support, advice from some of the world’s best local SEOs, and ideas on building a better local future.
  • How Your Local Business Can Be a Helper – Local businesses and their communities are hurting right now. Learn how your business can make a difference while implementing creative new strategies to garner goodwill and lifelong customers.

Local SEO resources: