What's New

Back in January 2022, we moved our Performance Metrics Suite out of beta and into a full feature, allowing users to automatically track hundreds of URLs for Core Web Vitals and spot-check important URLs on-demand.

Since then, we’ve been working hard on providing Moz Pro customers more value when it comes to understanding Core Web Vitals and overall site performance. That’s why we’re excited to announce – we’ve included Performance Metrics summaries within the Campaign Dashboard and Insights tabs!

Within Moz Pro's Campaign Dashboard, you can easily understand how your most important pages are performing week over week with the Historical Performance Scores chart. You can also see your overall performance scores for your Tracked URLs on both mobile and desktop, as well as a breakdown of how many pages fall within the critical, needing improvement, or looking good categories.

In Moz Pro's Campaign Insights, you can quickly see an overview of your Tracked URLs performance on both mobile and desktop, and which pages have the greatest decrease or increase in scores to help inform prioritization decisions.

Please note: In order to see these modules within the Dashboard and Insights tab, you must have Tracked URLs set up. If you haven’t started tracking, head to the Performance Metrics feature now.

And if you've opted into Moz Pro emails, you’ll get weekly performance updates of your Tracked URLs sent directly to your inbox within the Moz Pro Insights email. Notice a change in scores that need attention? Quickly click through from the email to our Performance Metrics feature to dive deeper.

Start tracking your most important URLs to see these modules in your Moz Pro Campaign Dashboard & Insights now! Or, read more about the additions within the Campaign Dashboard and Insights articles on our Help Hub.

As the SERPs continue to get more and more competitive, you might be wondering how to step up your SEO to get ahead of the competition. Look no further – we’ve launched our brand-new SEO Competitive Analysis Certification from Moz Academy to help you build the competitive strategy of your dreams.

With 3 hours of on-demand coursework, the curriculum covers an introduction to competitive analysis, how to identify your search competitors, and how to conduct (and report on) thorough competitive analysis.

Some topics the SEO Competitive Analysis Certification covers include:

• Competition and the sales funnel

• Recognizing SERP competitors (+ what tools to use to find them)

• Conducting audience research

• Keyword gap analysis

• Content analysis

• SERP feature analysis

• Technical gap analysis

• Link gap analysis

• Social media analysis

• How to track and report on your competitive strategy

• B2B versus B2C competitive analysis

• Local SEO competitive analysis

Following completion of the coursework (made up of both video lessons and tasks for you to complete), you’ll take a final exam to check your understanding. Once you’ve passed the exam, you’ll receive a certificate and badge for your LinkedIn profile.

Ready to gain a competitive edge? Get certified with Moz Academy.

Have you been prepping for Google’s ‘Page Experience’ updates, getting your Core Web Vitals up to par for both mobile and desktop rankings? You're not alone! And, thanks to Moz Pro's new Performance Metrics feature, you can automatically track your most important pages' Core Web Vitals or spot-check individual pages on-demand.

Need more analysis limits? You can easily add additional URLs for both Tracked and On-Demand performance analyses to your account.

Visit your Subscription Summary to assess your current Performance Metrics usage and add extra URLs in increments of 100 Tracked URLs or 50 On-Demand URLs.

Did you know…

You can also add on:

• Campaigns
• Tracked Keyword Rankings
• Pages Crawled per week
• Keyword Queries per week
• Keyword Lists
• Link Tracking Lists
• User Seats

Customize your Moz Pro account today with add-ons that you need to make sure your Core Web Vitals are ready to go for Google’s 'Page Experience’ update.

It’s not too late to optimize for Google’s ‘Page Experience’ update

In August 2021, Google introduced ‘Page Experience’ as a ranking signal for mobile, making it critical for SEOs and site owners to ensure their pages pass Core Web Vital thresholds.

Because of this, we launched our Performance Metrics beta to help Moz Pro users streamline their technical audit workflows and analyze their sites for Core Web Vitals and other performance metrics.

Since then, we’ve gathered your feedback and are thrilled to announce we’ve moved the feature out of beta and into a full-scale feature! This is just in time for Google’s upcoming addition to the ‘Page Experience’ ranking signal, which will include desktop scores in Spring 2022.

The new and improved feature makes it easy for users to automatically analyze hundreds of URLs for Core Web Vitals and spot-check critical URLs with on-demand analyses.

You can also:

• Automatically track pages for Core Web Vitals and other performance metrics across mobile and desktop

• Prioritize changes in the context of other SEO data, like pages with high traffic, rankings, and Page Authority

• Make improvements to your pages and re-analyze a URL as many times as you’d like with on-demand analyses

• See a breakdown of how many pages are passing Core Web Vital thresholds

• Track historical performance scores over time, dating back 90 days

• Report on the impact of your performance efforts to keep stakeholders or clients in the know with custom reports

The Moz Top 500 has long been regarded as a helpful resource for analyzing the most influential domains across the web. We’re excited to announce the launch of the newly redesigned Moz Top 500, now integrated with our free Domain Analysis tool to provide all the link metrics, keyword data, and competitive intel you could ever want – all in one place!

When visiting the Top 500 page, you’ll see a dynamic list of the web's top 500 most popular sites, sorted by Domain Authority. Linking root domain counts are also listed to provide context. You have the option to click the "View analysis" buttons to further dig into each site's stats via the Domain Analysis tool.

Whether you’re interested in comparing your site to the web’s top players or simply want to gauge the performance of big, influential domains, the refreshed Top 500 is here to support your SEO investigations and competitive insights.

Visit the Moz Top 500 now to get started.

If you’re a business owner, store manager, or otherwise involved in the local business community, you might be curious how you can support SEO efforts for your organization. There are heaps of opportunities to help your marketing team or SEO agency with the incredible knowledge you already have about your business.

That’s why we’ve just launched the new Moz Academy course, In Real Life: Local SEO Tactics. In this course, you’ll learn how to utilize your local business knowledge to support your company’s overall SEO strategy. It’s perfect for anyone who wants to supplement their business’s SEO efforts (without having to make adjustments to their website!).

This on-demand course focuses on 4 main topic areas:

• SEO Basics

• Local SEO

• Link Building

• Social Media & Brand Awareness

By the end of the course, you’ll have a strong understanding of what your SEO team is doing for your business, as well as actionable tactics to support their efforts yourself.

If you’re ready to take your real-life knowledge and apply it to the digital space for your business’s SEO strategy, this course is perfect for you.

To get started, visit Moz Academy.

Moz is adding a monthly billing option for the Moz Local Lite, Preferred, and Elite subscriptions to give our customers more flexibility. With monthly billing, you will be billed automatically every month on your credit card. While monthly billing offers more flexibility, a yearly subscription enables you to save up to 25% off the monthly price. You can view the various plans and prices per location on our plans and pricing page.

Current Moz Local customers on these plans can switch to monthly billing or continue with their yearly subscription. If you choose to switch to monthly billing, you will get credited for the unused portion of your annual subscription and have the credit applied to monthly billing. You can update your billing option on the same page where you would update your plan. If you need a refresher on how to do that, please visit the billing cadence section of the Moz Local subscription management page in the Help Hub.

If you are signing up for a Moz Local plan or adding a new location, you’ll be able to select monthly or yearly billing when you select your plan. If you are purchasing plans for multiple locations, the billing option you select will apply to all of the locations in that transaction.

If you need help with the purchase process, be sure to check out our Help Hub pages for purchasing a single location or purchasing multiple locations. To get started with Moz Local, visit our plans and pricing page.

Expand your competitive research toolkit with the newest tool in Moz Pro, True Competitor.

If you’ve ever wanted to identify competitors for a new site or client site, confirm suspicions about your SERP competitors, or understand the competition in a particular space, this tool might just be the one for you.

True Competitor takes a look at a top set of 500 SERPs that your domain is ranking on. From there, we analyze those SERPs to understand who else is competing against you for that precious SERP real estate.

We’ll provide you with a list of the top 25 competitors based on the domain or subdomain that you input. You’ll see Domain Authority, along with two new metrics:

• Keyword Overlap: The percentage of ranking keywords in our keyword corpus that you both rank for.

• Rivalry: A metric that takes into consideration your site’s DA, the DA of your competitor, keyword overlap, keyword volume, and your rankings to help pinpoint your top competitors.

Once you’ve checked out your primary competitors, you can easily load those domains into Keyword Explorer to further explore the keyword landscape for your site against the others.

Share your feedback!

True Competitor is currently in beta as we work on adding a few functionalities. We’d love for you to try it out and let us know what you think! There's a handy yellow button in the top right that says "Make a Suggestion" where you can share your thoughts.

Visit True Competitor here.

You asked, and we listened! We’re thrilled to introduce the latest value adds within our Performance Metrics beta – historical performance scores and delta values, both available within a page report.

With historical performance scores, monitor a URL’s overall performance scores on both mobile and desktop dating back 90 days. This new functionality not only allows you to measure the impact of your performance updates, it also helps you easily visualize the overall health of your most important pages on both a historical and ongoing basis. Delta values in the Performance Metrics table help you easily spot how a performance metric has improved or regressed since your last analysis.

How to use historical performance scores

After you have determined a page needs some improvements, and you implemented some or all of our helpful tips on what to change from the Opportunities and Diagnostics section, re-analyze a URL to start seeing overall performance scores over time.

Within the historical performance score graph, you can also catch nascent issues that may be impacting your performance scores by proactively monitoring the page and fixing the issues before Google detects the data or your site visitors feel the impact.

Monitor changes to individual metrics with delta values

Within the Performance Metrics table, delta values are now attached to an individual performance metric. This value represents the change in a performance metric score since your last analysis. If no change has occurred, no delta value will be present. Use these deltas to quickly see how a score has progressed – or declined – since your last analysis. The color-coded legend, and its delta value, helps you easily determine if a metric needs improvement or if the metric is in good shape.

Give us feedback!

Have an idea on how historical performance scores or the delta values can be improved? We’d love to hear your thoughts. Let us know by making a suggestion in-app in the upper-right hand corner of the Performance Metrics overview page.

Not sure where to begin with performance metrics?

We’ve got helpful resources for you, like our Help Hub documentation, our Learn Center content, or our on-demand webinar “Make Core Web Vitals Your Competitive Advantage” with Tom Capper, Senior Search Scientist at Moz.

Here at Moz, we love our community! One great channel to engage with the Moz community is through our Q&A forum: a community forum where folks from all over the world discuss questions about SEO, digital marketing, and other related topics.

Though the forum has been a staple of Moz life for over a decade, it recently underwent a big refresh! We’re thrilled to introduce the new and improved Q&A forum.

What’s new in the Q&A forum?

Improved user experience: A sleek and easy-to-use interface helps you find the SEO insights you’re looking for. You’re able to quickly navigate and drill down by category or topic. Plus, it’s faster and more reliable.

Expanded user access: Moz customers with a Moz Pro, Moz Local, or API subscriptions are now able to ask questions in the Q&A forum. Yay!

New reputation point system: Build your status based on your activity in the Q&A forum, including how much you interact with others’ posts.

Visit the Q&A forum to check out these improvements.

Last month, we announced our Performance Metrics beta within the Site Crawl tool in Campaigns. In case you missed it, the Performance Metrics beta helps users get ahead of Google’s summer algorithm update and check thousands of Core Web Vitals, and other performance metrics, in bulk.

It not only allows users to streamline technical SEO workflows by auditing performance directly within your SEO platform, the beta also enables you to easily understand what and where performance issues are occurring, as well as how they can be fixed.

Since our release, we’ve been working around the clock to add in new functionality after hearing feedback from users like you! The new updates continue to help our beta users pinpoint and prioritize performance issues quickly and efficiently.

New functionality includes:

• A new page source
  Display and analyze URLs from your top landing pages by organic traffic visits. If you haven’t already, simply connect your Google Analytics account via the Site Traffic tool within Campaigns. You can also connect your account directly from the beta after selecting the new page source. Pages with higher organic visits and poorer performing performance scores may want to be prioritized for updating first.
  
  
  
  
• Additional filters for the ‘Pages’ table
  After selecting a page source to display URLs, you can further filter the list with enhanced filters. In addition to filtering by URL text, you can also multi-select performance score categories across mobile and desktop (looking good, needs improvement, or requires fixes) and URLs based on analysis status (previously analyzed, not yet analyzed, or analysis in progress).
  
  
  
  
• A dynamic Pages table
  Now when you select a page source to display a list of URLs, the ‘Pages’ table includes additional data related to each source. For example, the page source “Top pages by rank” includes a column for ranking status data and the keyword for which a page ranks. Pages with crawl issues include the number of issues per page and crawl depth.
  
  
  
  
• Page-level diagnostics
  Within individual page reports, we’ve added a diagnostics table below opportunities. Diagnostics are additional tips that can help you improve your overall performance scores. We recommend prioritizing opportunities first and then supplementing your fixes with diagnostic recommendations.
  
  
  
  
• Supplemental details to opportunities and diagnostics
  Within individual page reports, dig deeper into opportunities and diagnostics to see exactly which element or asset is impacting a potentially affected metric and overall performance. These additional details can be passed along to your development team as a guide on what to fix, faster.
  
  
  

As a reminder, anyone with a Moz Pro subscription can access the beta as long as you have a Campaign set up. And, all plans are currently able to analyze up to 6,000 URLs per month per Campaign!

So, what are you waiting for? Head to the Performance Metrics beta today to dig deep into your performance health and give us feedback on our latest features. We’d love to hear what you think.

Moz is making the process of purchasing Moz Local plans for multiple locations easier! Previously, customers would have to purchase plans one at a time. Now, you can purchase plans for multiple locations and upload the basic business details of those locations in a single transaction, saving you time and streamlining the process of getting your listings published on Google, Facebook and other sites and directories.

You can purchase the same subscription plan for multiple locations in the same country, and use the pre-formatted Moz Local template to enter and upload basic business details (such as name, address, and country) for all locations purchased in a single transaction. If you need to purchase locations in different countries or at different subscription plan levels, those will need to be purchased in separate transactions. You can view the various plans and their prices per location on our plans and pricing page.

How to purchase multiple plans in Moz Local:

1. Choose the country of your locations (All locations within the same transaction must be within the same country)

2. Select your Moz Local plan level (All locations within the same transaction must be the same plan level)

3. Download the CSV template provided, enter your location details, and upload the CSV

4. Confirm your location details were uploaded correctly and proceed with the purchase process to complete your transaction

5. Once the transaction is complete and your locations are created, access the Moz Local Dashboard and add your remaining location data to start the sync process.

For more information and a step-by-step guide on how to purchase multiple subscription plans in Moz Local, please visit our Help Hub. To get started with Moz Local, visit our plans and pricing page.

Get your site in tip-top performance shape – analyze Core Web Vitals in bulk

With Google’s recent announcement of Core Web Vitals as a ranking signal, it’s critical that modern SEOs understand the impact they'll have on their site and prioritize steps to ensure it’s user-(and search engine-)friendly.

To help you get ahead of the algorithm update, we’re pleased to announce our Performance Metrics beta – available for Pro customers on all plans, up to 6,000 pages per Campaign per month.

In the beta, you can streamline your technical audit workflows and analyze thousands of URLs of your choosing for Core Web Vitals and other performance metrics.

You can also:

• Analyze performance on an ad-hoc basis, separate from full site audits
• Report on performance across mobile and desktop, at scale
• Understand performance in the context of other search data, like Page Authority and other crawl issues
• See a breakdown of how many pages require fixes, need some improvement, or look good
• Filter and manipulate your performance data with CSV exports
• Analyze individual page reports for Core Web Vitals and additional performance metrics. Plus deep-dive into opportunities on how to fix issues
• Receive powerful prioritization recommendations

Our Performance Metrics beta makes it easy to understand your site’s performance health and quickly take recommendations to your development teams.

We want to hear from you.

We have a list of features and functionality on our roadmap, but we'd love to hear your thoughts! You can let us know by making a suggestion in-app in the upper right-hand corner of the Performance Metrics beta.

We’ve also got helpful resources for you, like our Help Hub documentation or our Learn Center content.

Not sure where to begin with performance metrics?

Join our webinar “Make Core Web Vitals Your Competitive Advantage” with Tom Capper, Senior Search Scientist at Moz, on April 27 to learn how to harness the power of analyzing Core Web Vitals in bulk.

Have you been kicking your keyword research into high gear lately? If you’re nearing your query limits in Keyword Explorer, take advantage of the ability to add on keyword queries to your account.

Visit your Subscription Summary to assess your current usage and add on additional keyword queries to use in Keyword Explorer.

Did you know….

You can also add on:

• Campaigns

• Tracked Keyword Rankings

• Pages Crawled per week

• Keyword Lists

• Link Tracking Lists

• User Seats

Customize your Moz Pro account today with add-ons that you need to do your best work. If you have any other add-on options you'd love to see, don't hesitate to reach out — we're all ears!

Technical SEO is more critical than ever in 2021 – and we’ve got you covered. If you’re ready to level up your skills, we’ve just launched a fresh certification from Moz Academy, focused on all things technical. The on-demand curriculum covers the fundamentals of technical SEO before moving into comprehensive lessons on crawlability, indexation, and accessibility.

Some of the topics the Technical SEO Certification covers include:

• Site architecture

• Robots.txt files

• Log file analysis

• Sitemaps

• Structured data

• Meta directives

• Accessibility audits

• Mobile performance

• Canonicalization

• Site security

This certification is best suited for marketers, SEOs, or web developers who have a firm grasp of the SEO fundamentals. By the end of the certification series, you’ll be well equipped to develop a technical strategy for your website.

Once you’ve completed the curriculum (which is made up of video lessons and tasks to check your understanding) and passed the final exam, you’ll be awarded a certificate and a certification badge for your LinkedIn profile.

Ready to get certified? Get started right here on Moz Academy.