About Vezeeta
Vezeeta is a single point of care for digital outpatient services, that offers convenient, and unparalleled experiences to patients, through three key outpatient touchpoints – Doctors’ Consultations, Pharmacy, and Diagnostics primarily Lab Sample Collection.
Vezeeta offers a seamless digital platform to help over 10 million patients search, choose, and book their healthcare providers based on real patient reviews and ratings, live doctors’ scheduling, location, fees, and health insurance providers, from a network of over 50,000 top-rated doctors across 43 specialties.
Using the app, patients can schedule appointments for in-clinic, virtual or at-home consultations. Patients can also book a lab sample collection in less than two hours, order their medications, and schedule home deliveries in 45-mins using the pharmacy solution.
The Objective
While Vezeeta wanted to focus on acquiring new customers, it was also, at the same time, very keen on retaining the existing customers. The digital healthcare brand votes user engagement and retention as extremely important factors for the business. For them, customer retention is a big competitive advantage since that’s where factors like customer experience, loyalty, etc. come into the picture. Hence, Vezeeta wanted to focus on the reactivation of the existing customers.
The Solution
Vezeeta was clear in terms of its objectives and was focused on what it wanted to achieve with WebEngage. The customer success manager at WebEngage connected with the team at Vezeeta. After carefully considering Vezeeta’s requirements and objectives, the CSM at WebEngage suggested that Vezeeta’s team launch push notification campaigns.
They hence designed various journeys on the WebEngage dashboard. Some of them are:
- New-user install journey
- Product booking confirmation journey
- Product repeat booking journey
The Outcome
Leveraging WebEngage turned out to be very fruitful for Vezeeta. With WebEngage, the digital healthcare brand could attain
- 47% upliftment in the pharmacy orders and cross-pollination of appointment bookers
- Transform the patient/ doctor experience from a heavily offline one to a fully advanced and digital experience
- Simplify patient access to the best treatment and remind them of appointments and monthly medications
- Customized user engagement that builds stronger relationships with the brand
